CANNES — When Mike Perlis decided to accept the invitation to become the first CEO of Forbes Media from outside the Forbes dynasty, many industry insiders wondered why he would take on such a challenge. “You all were well-mannered and good friends enough to not say it too loudly to me, but I did feel it,” […]
When J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey got his start in advertising, it was normal for agencies to present a single TV spot to prospective clients in order to prove their credentials. For example, at Chiat/Day, where he worked early in his career, they showed the “1984” Apple spot. However, today’s top creative directors […]
CANNES — The $72 billion US TV advertising industry is premised on making 30-second spots that target consumers. Imagine what happens when TV sets give advertisers the cues they need to target customers individually. Michael Bologna, president of GroupM’s Modi Media division, which is working on just that proposition, says 2015 is the year it […]
CANNES — These days in ad land, it seems like the only topic in town is data. The transformative potential of data-driven tools has spawned a plethora of advertising technology platforms, allowing buyers to sellers to better mediate the trading and targeting of messages. For an industry that has always prided itself on creative messaging, […]
LONDON — Thanks to the rise of advertising technology, the “Mad Men” of ad agencies have been joined by the so-called “Maths Men” of tech vendors. But these two camps need not be perceived as coming from different disciplines, says one agency boss. Pippa Glucklish, UK co-CEO of SMG, tells Beet.TV the “tension between data […]
LONDON — By the time Steve Parker gets to Cannes, he will have earned a glass or wine or two on a yacht. The UK joint CEO of media agency Starcom MediaVest will have completed a 500km, multi-day bicycle ride from the center of France, across a series of mountains and down to the Cote D’Azur. It’s a […]
Call it alchemy, call it a meeting of minds, but marrying up seemingly-disparate disciplines it the key to unlocking business growth. So says one of the leaders of cross-disciplinary media consultancy MediaLink. “Partnership is what makes this world go around,” according to CEO Michael Kassan. “You need people who are growing toward the same goals. One shop does not fit all […]
PHOENIX – While data is providing greater efficiency for marketers, data tools will become widely available. It will be the media agencies of the future who can harness creativity who will succeed, says Rishad Tobaccowala, Chief Strategist for the Publicis Groupe, in this wide ranging interview with Beet.TV He talks about the changing demands of […]
COLOGNE — Even though programmatic advertising is rooted in technology, it has the power to drive more creativity, says Matt Blackborn, President of Emerging Markets at SMG, in an interview with Beet.TV. “There has been such an emphasis on technology and and how programmatic can drive efficiency and less about the power to unlock audience to brands […]
CANNES, France — Some may characterize the rise of so-called “programmatic” online ad trading and control techniques as the transition of Mad Men into “maths men” – but one agency boss thinks the technologies can spur creativity by liberating staff from “drudge”. “I don’t think anyone signs up for our industry to be staring at an […]
Technology is changing how advertisers market, but creativity still remains the name of the game, says Carl Fremont, Global Chief Digital Officer at MEC in an interview with Beet.TV. “We are in a tech boom and advancement, with more access to open-source platforms to build on top of and gain scale. But our role is less about building them […]
While the move to automated, or programmatic advertising, decisioning is bringing greater efficiency and pricing to the marketplace, it will enable a greater creativity by freeing up the resources of agencies, says Wenda Harris Millard, President and COO of MediaLink, the influential media industry consultancy, in this video interview with Beet.TV She also speaks about […]
The increased automation around digital video distribution is allowing content creators, including big media agencies like Universal McCann (UM), to spend more time handcrafting web original video content, says Scott Donaton, Global Chief Content Officer at UM, in this interview with Beet.TV We spoke with him last night at the AOL NewFront event.
LONDON — The best way for brands to exploit the real-time marketing opportunity is with a combination of copious amounts of data and a healthy dose of new-wave creativity, says ad group Starcom MediaVest Group’s EMEA chief digital officer. “Real-time marketing is becoming a part of what we do on a day-to-day basis – we […]
While many in the media world think that creativity in advertising has taken a back seat to the emergence of technology, Randall Rothenberg, CEO of the IAB, the industry organization for digital publishers, says that creativity is flourishing. Several creative shops were recognized at the IAB MIXX Awards on Tuesday night. We spoke with him […]
CHICAGO — So-called “programmatic” ad-buying tactics, which let ad planners reach tightly defined audiences using efficient targeting and buying technology, has come a long way. Now the next challenge for programmatic algorithms will be learning to connect with creatives, says one digital ad leader. “Today, media is always outpaced from a technology perspective relative to […]
Working with brands closely on digital programming requires a fine balance, says digital superstar Felicia Day, who launched four shows on a new YouTube channel earlier this month. Beet.TV connected with Day at the Digitas NewFront in New York this week to talk about her YouTube channel and what it takes to be successful with sponsors.
Watch live streaming video from beet_tv at livestream.com The economic and creative process surrounding original Web programming will be explored in 90-minute Webcast from the AOL Studio in Los Angeles on Tuesday, September 20 at 11:00 a.m PDT.
Presented by AOL Video Live Webcast from AOL Studios in New York Tuesday, July 26 from 2:00 – 3:15 EDT via Find the live stream on this Beet.TV page. Featuring: Seraj Bharwani, Chief Analytics Officer, Visible Measures Jordan Bitterman, SVP, Media and Social Practice Lead, Digitas Ran Harnevo, SVP, AOL Video Jason Krebs, Chief Media […]
Click To Play YouTube, which has offered an advertising revenue sharing opportunity to about 100 "qualified" partners, meaning "established" content creators like Ford Models, Rocketboom and Beet.TV, is now offering advertising participation to vast range of content creators. Update: 2:00 PM EST: Ad revenue will split on a CPM basis with "a majority" of the […]