SMG’s James: Big Data Fuels Real-Time Creativity

LONDON — The best way for brands to exploit the real-time marketing opportunity is with a combination of copious amounts of data and a healthy dose of new-wave creativity, says ad group Starcom MediaVest Group’s EMEA chief digital officer. “Real-time marketing is becoming a part of what we do on a day-to-day basis – we […]


Real-time Marketing Across Screens is Vital, SMG’s Ian James

CANNES — Real-time marketing needs to become a part of the industrial muscle of the advertising business, says Ian James, Chief Digital Officer, EMEA at Starcom MediaVest Group in the UK during an interview with Beet.TV. Great brands like Heineken and Samsung are already engaging in real-time marketing and more need to do so to […]