New Telemundo Miami HQ Is NBCU’s Hub For Researching, Reaching U.S. Hispanics

Many U.S. marketers recognize the importance of Hispanic consumers but lack the research and content-creation resources needed to reach them most effectively. NBCU has just delivered those resources in the form of a new $250 million, state-of-the-art facility in Miami. The 500,000-square-foot Telemundo Center houses “eight studios the size of eight football fields and newsrooms […]

 

Forbes CEO Perlis Sees Gold In Collision Of Creativity And Tech

CANNES — When Mike Perlis decided to accept the invitation to become the first CEO of Forbes Media from outside the Forbes dynasty, many industry insiders wondered why he would take on such a challenge. “You all were well-mannered and good friends enough to not say it too loudly to me, but I did feel it,” […]

 

Forbes Ups its Native Advertising with “BrandVoice”

LONDON – With the same publishing platform used by its staff and its network of 1,000 contributors, Forbes.com is increasing branded content in the form of articles published on brands’ microsites.   The company is publishing about eight such articles a day and is expanding into branded video projects, says Mike Perlis, President and CEO of […]