Media Agency Blue 449 Seeks ‘Tighter Connection’ Between Marketing, Business

MIAMI-While advertisers’ first-party data is very powerful at helping them connect with consumers, it must be structured in an optimal way so as to be matched with other data to achieve scale, according to George Musi, Publicis media agency Blue 449’s EVP, Chief Data, Analytics & Insights Officer. By itself, “First-party data, although powerful, it […]

 
 

Matter More Media’s Tracey Scheppach On Addressable TV Tech, Holding Company Silos

SAN FRANCISCO – New technology solutions are going to help replace household-level addressable television advertising with more granular targeting. But will agency holding company siloes stand in the way of creating, executing and optimizing the best advanced-TV campaigns? Former Starcom MediaVest Group advanced television specialist Tracey Scheppach has a foot in both of those spheres […]

 
 

Catalogers Prime Targets For Addressable Linear, OTT TV: Matter More Media’s Tracey Scheppach

MIAMI – The year 2018 and, in particular, the Upfront television market will see a “tipping point” in achieving greater audience targeting precision. This should resonate well with direct-mail catalogers who should be looking beyond the mailbox to the set-top box. Thus says Tracey Scheppach, the former Publicis executive who spent upward of 15 years […]

 
 

Entering “The Third Age Of Connectivity” – Publicis’ Tobaccowala

CANNES — Marketers should start preparing for an age in which their independent intelligent brand assistants are at consumers’ beck and call to answer pre-purchase questions using artificial intelligence, according to one leading ad agency executive. At Cannes Lions, AI – perhaps surprisingly – emerged as one of the key trends and opportunities facing modern […]

 
 

Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter

VIEQUES, PR – The transformative power of data is about much more than just being able to target audiences with more precision and relevance. Data also has the power to cure many digital ecosystem ills. “Data is paramount to every strategy we put together with our clients, with our partners. It’s sort of the universal […]

 
 

Scheppach’s Matter More Media Gains Co-Founder Murtos, Partnership With Tapad

LOS ANGELES – It’s been a busy six months for Matter More Media CEO & Co-Founder Tracey Scheppach. The addressable television specialist formerly of Publicis has a new partner in Co-Founder and Publicis colleague Steve Murtos and a new strategic data partnership with Tapad. Scheppach is particularly excited about new addressable TV operators and the […]

 
 

Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement

VIEQUES, PR – Imagine a future where the standard commercial load in one hour of video content is just five minutes. Where Facebook and YouTube have big subscription businesses reminiscent of traditional cable operators, and Netflix just might start selling ads. These were among a variety of possible scenarios explored at the annual Beet.TV Executive […]

 
 

Publicis Media’s Jones On ‘The Power Of One’ In The Era Of Personalization

LAS VEGAS — It’s nearly a year since Tim Jones, then regional CEO of Zenith Optimedia, stepped up to lead Publicis Media’s Americas division after the ad agency group’s latest reorg. But that was the past. What is on Jones’ mind when it comes to the future of media? To find out, Beet.TV caught up with […]

 
 

Starcom’s Richman Looks to New Opportunities at CES, More Addressable TV

The upcoming CES show is both a vehicle for motivation and inspiration. So says Amanda Richman, President of Investment and Activation of Starcom USA, in this pre-show interview with Beet.TV. “It is an opportunity to see what are the next products that consumers will love that we can align with, and what the behaviors will be and […]

 
 

Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma

MIAMI — That Lumascape is a pretty mess. In other words, customers like the new super-powers bestowed on them by ad-tech – but they are confused by a procession of vendors that all claim to do the same thing. That’s why Dan Bruinsma is looking forward to the kind of consolidation heralded by the latest big ad-tech M&A […]

 
 

TV Ad Budgets Can’t Stop Trump: explains Publicis’ Tobaccowala

MIAMI — In the race to the White House, some of the biggest advertising money is not yet being spent attacking across party lines. Instead, it is Republicans who are getting out their wallet to stop Donald Trump. As CNN recently reported, ahead of the recent Super Tuesday, Republican groups supporting rivals spent heavily on TV attack ads to stop Trump’s […]

 
 

Setbacks And Hurdles Make Publicis’ Lévy Stronger

He may have joined the company 44 years ago now, but Publicis’ advertising industry was just about the last one CEO Maurice Lévy had in mind when he was picking a career. “The reality is, I wanted to be a surgeon,” he confesses to Beet.TV in this video interview. “I just cannot stand blood, so I had to change. […]

 
 

VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating

CANNES — The rise of automated, super-targeted advertising known as “programmatic” has been complex and fast. Sometimes, ad tech players have not helped themselves by obfuscating their offering in obtuse language. But one of the key execs in the space says he observers advertisers increasingly wrapping their head around the prospect and its potential. “We’ve […]

 
 

Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops

CANNES — For businesses that have often preached the dangers of operating in “silos”, it’s ironic how siloed ad agencies’ programmatic ad tech operations have been within their own companies. But that is now changing, with a couple of big agency initiatives to reboot how their dedicated programmatic divisions operate in their wider groups. Publicis’ VivaKi unit […]

 
 

Publicis’ Lévy Says, In Future, ‘Ideas Will Be King’

The whole of the communications business is being shaken up – and yet, one thing will remain exactly the same. “In 10 years time, as today, ideas will be king,” according to ad agency holding group Publicis’ CEO Maurice Lévy. Speaking with Beet.TV, he envisages a future industry in which digital technology will play a bigger […]

 
 

‘Under Siege’: Kawaja On How Mad Men Are Fighting Back

CANNES — It’s a mad, mad, mad, mad world if you’re an ad agency exec right now. On the one hand, you have a palette of unlimited possibility at your fingertips – on the other hand, so does everybody else. Renowned media and technology M&A advisor and banker Terence Kawaja of Luma Partners is releasing […]

 
 

ZenithOptimedia Seeks Cross-Media Data Insight

Publicis’ VivaKi unit recently reorganized to thread programmatic trading throughout its sibling departments in a bid to take data-based planning to new heights and new media, according to a stablemate exec. “We are thinking not just data-centric but data-centric as it involves your entire media investment,” ZenithOptimedia activation standards, insights and technology EVP Julian Zilberbrand tells Beet.TV in […]

 
 

VivaKi Lives On After Reorg: SMG’s Delaney

Ad group Publicis’ VivaKi digital division may be moving its programmatic experts out around the group, but that doesn’t mean VivaKi is dead. “VivaKi still lives on,” says SMG programmatic SVP Mac Delaney in this video interview. “It operates the SkyScraper platform, the database for all of the group’s campaign reporting. You still have VivaKi employees dedicated to the AOD operating […]

 
 

VivaKi Spreads Its Expertise Across SMG: Delaney

FORT LAUDERDALE — Recent reorganisations within Publicis’ Vivaki unit see digital expertise built up over the latter group’s existence moved from its Audience On Demand division to other agencies within the sister SMG group. The Drum reports on the changes here. “The largest group within AOD – the client services group … those individuals are […]

 
 

Adobe’s “Marketing Cloud” Explained

COLOGNE — Who’d be a marketer these days? With device fragmentation, channel proliferation and the up-ending of the traditional “funnel” comes a whole set of challenges, says Adobe strategy VP Suresh Vittal. At the DMEXCO conference, Vittal’s company announced a deal in which all of Publicis’ agencies will have access to a new suite, Always-On platform, that […]

 
1 2