The increased automation around digital video distribution is allowing content creators, including big media agencies like Universal McCann (UM), to spend more time handcrafting web original video content, says Scott Donaton, Global Chief Content Officer at UM, in this interview with Beet.TV

We spoke with him last night at the AOL NewFront event.

 

 

AOL NewFront 2014, Digital Content NewFronts 2014Tagged ,