AOL’s Global Sales Chief: We Can Find the Audience that Matters to Brands

The just completed Digital Content NewFronts was an opportunity for digital publishers to present premium video content to advertisers who would normally buy television time.   The value of  digital is the role of data and the ability of publishers to “find audiences that matters to brands,” explains Jim Norton, Head of Global Media Sales, […]

 

AOL Goes Programmatic with Premium Video Content

While much of the inventory around AOL’s slate of premium content is sold by the company’s the sales force, unsold inventory is being sold on a programmatic basis  via AOL’s Adap.tv platform, explains Rishi Pahuja, Director of Video Strategy at AOL Video.  We spoke with him about monetization strategy at the recent AOL NewFront presentation. […]

 

Going Global: AOL Video Launches in UK, Signs Channel 4, others

With a mix of original programming and distribution partnerships, AOL has launched a video destinationl in the U.K. which includes news content from national network Channel 4, says Tal Simantov, VP Global Video, in this interview with Beet.TV While video has long been included on AOL sites in the U.K., this is the first time […]

 

HuffPost Live is a “Clip Generating Machine” with 1.2 Billion Views

Launched in August of 2012, the HuffPost Live is a “clip generating machine” which has created 1.2 billion video views.   The business has been largely built around this function as a means to create video on demand content.   The live, streaming aspect will grow as more viewers watch on connected devices, included OTT, […]

 

Online Video Poised to Lure Cable Ad Dollars, Magna’s Todd Gordon

Digital video programming will have the most advertising success when it can start to draw budgets away from cable TV programming, says Todd Gordon, EVP and US Director, Magna Global during an interview with Beet.TV at the AOL NewFront event. Video is starting to lure a larger share of budgets, but the price is tracking at […]

 

Morgan Spurlock To Produce Long-Form Series for AOL

Award-winning filmmaker Morgan Spurlock has teamed up with Israeli producer Ram Landes to create a long-form series for AOL, in a partnership introduced at the New Fronts this week. Both Landes and Spurlock spoke to Beet.TV about the show, “Connected,” the development plans, and what they hope to do with it. The show is based […]

 

Tiffany Shlain Readies Season Two on AOL, Verizon Sponsoring

San Francisco-based filmmaker and founder of Webby Awards, is finding a big audience with her video series called “The Future Starts Here,” has been picked up for season two by Verizon.  Since its debut last year, the show has had 20 million views she says.   At the AOL NewFront event we spoke with her […]

 

iJustine Readies Expanded Tech Show on AOL, Verizon is Sponsor

YouTube star Justine Ezarik  aka iJustine, is readying her second season of her show Hardwired on AOL. The series expanding from wearable tech to broader coverage of consumer tech, she explains to Beet.TV in this interview on the red carpet of the AOL NewFront event last night in Brooklyn. The series has been picked up […]

 

UM’s Global Content Chief: Automation Allows More Creativity

The increased automation around digital video distribution is allowing content creators, including big media agencies like Universal McCann (UM), to spend more time handcrafting web original video content, says Scott Donaton, Global Chief Content Officer at UM, in this interview with Beet.TV We spoke with him last night at the AOL NewFront event.    

 

Nielsen Debuts Digital Video Campaign Ratings with AOL

While Nielsen has had ratings for TV-made  content streamed online, it now has campaign ratings for digital-original video content and is debuting the system with AOL, explains Andrew Feigenson, Managing Director of Digital, in this interview with Beet.TV We spoke last night at the AOL NewFront event in Brooklyn where the new integration was announced. […]

 

AOL’s Original Video Slate Sold to GroupM for Canada, Digitas Re-up’s

Marking the  international the expansion of advertising for its slate of original video shows, GroupM, the media agency umbrella for WPP, has bought the entire slate of shows plus the Makers series about women. Last night at the AOL NewFront event, we spoke with Jack Bamberger, Head of Agency and Industry Relations at AOL, about […]

 

AOL Announces 16 Video Shows In 2014 NewFront Slate

AOL is touting 16 new video series to advertisers at its 2014 NewFronts event in Brooklyn. Leading the slate, Making A Scene With James Franco will see the actor-director and friends re-make much-loved scenes from old movies. “They’re going to re-do them with a twist – it’s going to be highly social,” AOL’s video president […]

 

AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

AOL says it will become the first digital publisher to use Nielsen’s TV metrics to quantify its video shows for advertisers – a move that may expose it to comparatively lowly perception by comparison but which could allow it to seek a slice of the $70 billion US TV industry. “We are the first non-TV-originated […]

 

AOL Readies a “Connected” NewFront on the Brooklyn Waterfront, CMO Nardini explains

When the Digital Content New Fronts launched in 2008, the medium was Web original video for the desktop.   Fast forward to the revolution in multi-screen consumption —  now the medium is TV-like and that’s a huge opportunity for the industry, explains Erika Nardini, CMO of AOL Advertising, in this video interview with Beet.TV Monday […]

 

AOL “Marketplace” for Video Expands with Microsoft

The vision of AOL video chief  Ran Harnevo of a giant, efficient marketplace for video publishers and content creators, which he first launched in Tel Aviv in 2007 with a company called  5Min, and was acquired in 2010 by AOL, has substantially expanded with the today’s news of Microsoft’s MSN becoming the newest distribution platform for […]