JWT’s Jeffrey Looks Ahead, Not Back, To Advertising’s Creative Destruction

Bob Jeffrey doesn’t like losing. When the advertising agency exec lost out on some business from long-standing client Microsoft, Jeffrey took it hard, but then moved on strong. “That was very painful,” he tells Beet.TV in this video interview. “I take everything pretty personally and emotionally. I thought we had done great work. This was a […]

 

Data is an “Enabler” of Creativity, JWT’s Jeffrey

When J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey got his start in advertising, it was normal for agencies to present a single TV spot to prospective clients in order to prove their credentials. For example, at Chiat/Day, where he worked early in his career, they showed the “1984” Apple spot. However, today’s top creative directors […]

 

Millennials Will Transform the Way Agencies Work: JWT’s Jeffrey

When considering setbacks over the course of his career, J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey thinks of losing accounts, which he always took “very personally and emotionally.” In particular, he remembers when the agency lost most of its Microsoft business. “That was very painful because I thought we had done great work, and there […]