Forbes CEO Perlis Sees Gold In Collision Of Creativity And Tech

CANNES — When Mike Perlis decided to accept the invitation to become the first CEO of Forbes Media from outside the Forbes dynasty, many industry insiders wondered why he would take on such a challenge. “You all were well-mannered and good friends enough to not say it too loudly to me, but I did feel it,” […]

 

Forbes Ups its Native Advertising with “BrandVoice”

LONDON – With the same publishing platform used by its staff and its network of 1,000 contributors, Forbes.com is increasing branded content in the form of articles published on brands’ microsites.   The company is publishing about eight such articles a day and is expanding into branded video projects, says Mike Perlis, President and CEO of […]