All Media Should be Earned, Digitas Creative Chief Says

Many brands are focused on the new paradigm of paid media and earned media, but all media should actually be earned, including the ads made for the Web, said Mark Beeching, Worldwide Chief Creative and Strategy Officer at Digitas, during an interview with Beet.TV at the Digitas NewFront in New York last week.

 
 

Uber Agent to the Web Video Stars: This is Becoming a “Real Business”

YouTube's $100 million investment in original content has helped accelerate the business of online video, and many Web stars are now making a living from their online work, said George Ruiz, Head of New Media & SVP Business Affairs at ICM, in this n interview with Beet.TV at the Digitas NewFront in New York last week.

 
 

Digitas Readies Out “Engagement” Tool for Brand Marketers

Consumer tolerance for watching longer videos has opened new opportunities for brands and programmers to create more original and long-form content for digital platforms, said Stephanie Sarofian, Managing Director of the Third Act, the branded content arm of Digitas that is hosting the Digitas NewFront in New York this week. Beet.TV connected with Sarofian at […]

 
 

Balancing Creativity and Commerce: Web Video Star Felicia Day on Working with Brands

Working with brands closely on digital programming requires a fine balance, says digital superstar Felicia Day, who launched four shows on a new YouTube channel earlier this month. Beet.TV connected with Day at the Digitas NewFront in New York this week to talk about her YouTube channel and what it takes to be successful with sponsors.

 
 

Mashable Makes Big Move Into Video Production and Syndication

From news updates, reviews and long-form, branded shows, Mashable is making a big commitment to digital video programming and syndication, says Adam Ostrow, Executive Editor in this interview with Beet.TV He says that Mashable will be surfacing third-party video content.  And, the company has entered into syndicators to expand the reach of Mashable videos beyond […]

 
 

Yahoo’s Levinsohn: We Are Investing Heavily in Premium Content”

Yahoo! is investing heavily in original, premium video for the Web, says Ross Levinsohn, Yahoo! EVP for the America's in this intview with Beet.TV at yesterday's Digital New Front event where the company unveiled a slate of new shows.

 
 

Vuguru to Launch Four Digital Shows with AOL On

Digital studio Vuguru has paired up with AOL on several new scripted programs and will roll out the first four throughout the year, including “Fetching,” created by “Sex and the City” writer Amy Harris. The companies announced the details at the Digital Content NewFront in New York, where Beet.TV caught up with Vuguru’s CEO Larry […]

 
 

AOL to Launch 50 New Shows; Sell Video Ads on GRPs

At the Digital Content NewFront in New York, AOL announced 50 new shows including a Jennifer Lopez-produced program, an original production from digital studio Vuguru, as well as shows on technology, auto, style, food and more, said Karen Cahn, GM for Branded Entertainnment at AOL. Beet.TV spoke with her after the upfront presentation outside the event […]

 
 

Yahoo! Media Chief: “Video on the Internet has Come of Age”

Video on the Internet has come of age and there is a big movement to premium content, says Mickie Rosen, SVP, Media Network, Yahoo! in this interview with Beet.TV

 
 

Microsoft Touts Xbox LIVE as Digital Advertising Platform

Xbox LIVE is Microsoft’s most innovative and differentiated offering for video advertising, says Rick Song, GM for Microsoft Advertising, East Coast, in this interiew with Beet.TV

 
 

AOL CEO Tim Armstrong: We Believe in Video

At that AOL New Fronts event last night, the main event was the announcement of new video portal called AOL On.  

 
 

AOL Launches Big Video Portal of Aggregated and Original Videos

AOL has launched new video destination comprised of 14 channels, involving some 1000 top video publishers and over 300,000 videos and a number of new, original made for the Web programs.

 
 

The “Addressable” Electorate: Microsoft Xbox LIVE and 2012 Presidential Election

Microsoft's Xbox LIVE, the fast growing gaming console, which has become a primary video consumption platform for some 40 million users around the globe, allows advertisers to reach highly specific audiences according to interests, gender, location and other factors.