Mark Grether

‘Creative Commerce’ Succeeds by Merging Culture, Data and Shopping: Experts from The Trade Desk, WPP, PayPal
24 Aug 2025
PayPal Brings Its ‘Transaction Graph’ to the Beach at Cannes
9 Jul 2025
PayPal’s Mark Grether Unveils Ambitious Offsite Ads Strategy, Touting ‘Transaction Graph’ as Future
30 Apr 2025
Uber Advertising Embraces First-Party Data, Diverse App Portfolio
29 Jan 2024
Uber Plans Rollout of Full-Length Video Ads Across Multiple Customer Touchpoints
16 Jun 2023
Incrementality Drives Uber’s Advertising Journey
27 Mar 2023
Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
20 Feb 2023
Uber Plans to Expand Ad Platform with In-Car Video Tablets: Uber’s Mark Grether
9 Jan 2023