Beet Retreat in the City

#BeetRetreat Agenda: Wednesday, 8/7 at 2:00 PM – GroupM, #3 World Trade Center

Ashley Swartz Makes Welcoming Remarks

An Overview of Advanced TV

TV As a Performance Medium

  • Jo Kinsella, CRO & EVP, TVSquared, @JoKinsellaTVS
  • w/ Ashley Swartz

Local is Blowing-up & Why it Matters

  • Brendan Condon, CRO, Comcast Spotlight, @ComcastSpotlight
  • w/ Ashley Swartz

How the Sausage is Made: Making National Media Work for Local

Data Makes the Difference – Bi-Directional Addressability Across All Screens

  • Philip Smolin, Chief Strategy Officer, Amobee, @philipsmolin
  • w/ Janet Balis, Global Advisory Leader for Media & Entertainment, E&Y, @digitalstrategy

What Matters to the Advertisers

  • Marc Cestaro, Director, Addressable Lead, MODI Media, @ModiMedia
  • w/ Howard Shimmel, President, Janus Strategy & Insights, @HowardShimmel

Audience Interaction led by Ashley: 10 minutes

Networking Break: 20 minutes

Performance is Changing the Ad Game for Local Media

  • Bob Ivins, Chief Data Officer, NCC Media, @bobivins
  • Brian Wallach, SVP, CRO, Advanced TV, Freewheel, @bw10
  • Jo Kinsella, TVSquared
  • w/ Janet Balis, EY

What’s Next: Programmers Addressing Consumers Directly

  • Kelly Abcarian, GM, Video Advanced Advertising, Nielsen, @kellyabcarian
  • Stacy Daft, GM, Enterprise Commercial Biz Dev, @Amobee,
  • Mike Bologna, President, one2one Media, Cadent, @CadentTV
  • w/Howard Shimmel

Direct to Consumer Brands Are Bringing New Directions to TV

  • Brian Norris, SVP, Direct to Consumer, Ad Sales, NBCU, @thebriannorris1
  • Frederick Lee, Director of Sales, Programmatic, WideOrbit, @WideOrbit
  • w/ Janet Balis, EY

Local Addressable Matters for both Linear and Digital

  • Andrea Zapata, VP, Research & Insights, Comcast Spotlight, @ComcstSpotlight
  • Jennifer Donohue, VP, Local Advertising Sales, Hulu, @hulu
  • Sean Robertson, General Manager, Partnerships, DISH Media, @DISHMedia
  • w/ Ashley Swartz

Television Advertising: What’s Wrong, What’s Right, What’s Next

  • Joe Marchese, Entrepreneur In Residence & Co-Founder, Human Ventures, @joemarchese
  • w/Joanna O’Connell, VP & Principal Analyst, Forrester Research, @joannaoconnell

Audience Interaction lead by Ashley Swartz

Debut of videos from Puerto Rico with taped message from Olga Ramos, President of the Boys & Girls Clubs of Puerto Rico, @BGCPR

Event Concludes 5:15 pm

Terrace Garden Reception Follows; 5:30 – 7:30 pm

Please tag all posts on Twitter @Beet_TV and as Andy Plesser on LinkedIn and use #BeetRetreat

Find the event page here.