Ashley Swartz Makes Welcoming Remarks
An Overview of Advanced TV
- Tim Castree, CEO, GroupM North America, @castree
- w/ Ashley Swartz, CEO & Founder, Furious Corp., @RedFuryNYC
TV As a Performance Medium
- Jo Kinsella, CRO & EVP, TVSquared, @JoKinsellaTVS
- w/ Ashley Swartz
Local is Blowing-up & Why it Matters
- Brendan Condon, CRO, Comcast Spotlight, @ComcastSpotlight
- w/ Ashley Swartz
How the Sausage is Made: Making National Media Work for Local
- Mike Zinsmeister, EVP CRO, WideOrbit, @WideOrbit
- w/ Ashley Swartz
Data Makes the Difference – Bi-Directional Addressability Across All Screens
- Philip Smolin, Chief Strategy Officer, Amobee, @philipsmolin
- w/ Janet Balis, Global Advisory Leader for Media & Entertainment, E&Y, @digitalstrategy
What Matters to the Advertisers
- Marc Cestaro, Director, Addressable Lead, MODI Media, @ModiMedia
- w/ Howard Shimmel, President, Janus Strategy & Insights, @HowardShimmel
Audience Interaction led by Ashley: 10 minutes
Networking Break: 20 minutes
Performance is Changing the Ad Game for Local Media
- Bob Ivins, Chief Data Officer, NCC Media, @bobivins
- Brian Wallach, SVP, CRO, Advanced TV, Freewheel, @bw10
- Jo Kinsella, TVSquared
- w/ Janet Balis, EY
What’s Next: Programmers Addressing Consumers Directly
- Kelly Abcarian, GM, Video Advanced Advertising, Nielsen, @kellyabcarian
- Stacy Daft, GM, Enterprise Commercial Biz Dev, @Amobee,
- Mike Bologna, President, one2one Media, Cadent, @CadentTV
- w/Howard Shimmel
Direct to Consumer Brands Are Bringing New Directions to TV
- Brian Norris, SVP, Direct to Consumer, Ad Sales, NBCU, @thebriannorris1
- Frederick Lee, Director of Sales, Programmatic, WideOrbit, @WideOrbit
- w/ Janet Balis, EY
Local Addressable Matters for both Linear and Digital
- Andrea Zapata, VP, Research & Insights, Comcast Spotlight, @ComcstSpotlight
- Jennifer Donohue, VP, Local Advertising Sales, Hulu, @hulu
- Sean Robertson, General Manager, Partnerships, DISH Media, @DISHMedia
- w/ Ashley Swartz
Television Advertising: What’s Wrong, What’s Right, What’s Next
- Joe Marchese, Entrepreneur In Residence & Co-Founder, Human Ventures, @joemarchese
- w/Joanna O’Connell, VP & Principal Analyst, Forrester Research, @joannaoconnell
Audience Interaction lead by Ashley Swartz
Debut of videos from Puerto Rico with taped message from Olga Ramos, President of the Boys & Girls Clubs of Puerto Rico, @BGCPR
Event Concludes 5:15 pm
Terrace Garden Reception Follows; 5:30 – 7:30 pm
Please tag all posts on Twitter @Beet_TV and as Andy Plesser on LinkedIn and use #BeetRetreat
Find the event page here.
