“Going Local: Addressable TV Comes of Age”
A Beet.TV Leadership Summit and Industry Networking Event
hosted by GroupM Worldwide, sponsored by
Amobee, Comcast Spotlight, TVSquared and WideOrbit
Local media is hot: Cable and satellite companies and national programmers are creating an increasingly attractive, segmented, local marketplace.
This dynamic marketplace, for both national and local advertisers, is being powered by several factors including widespread adoption of household and device addressability, linear optimization, an explosion in VOD offerings and new inventory unlocked by station operators along with inventory from national programmers, distributors and a new wave of “virtual” MVPD’s.
As this media matures, new forms of attribution and performance measurement are making this increasingly attractive to buyers.
This “lighting up” of local media is a transformative moment for addressable TV.
A half-half day program will explore these topics in panels and interviews to be published and widely shared by Beet.TV. Here is the agenda.
Beet.TV will produce this event in partnership with GroupM, the world’s largest media agency, at its new global headquarters at 3 World Trade Center. Senior GroupM executives will participate in the sessions and others will be invited to attend the sessions. The event sponsors are Amobee, Comcast Spotlight and TVSquared.
The event will a series of panels and group conversations sessions from 2:00 pm. – 5:30 pm followed by a roof-top reception on the new GroupM roof garden which will conclude by 7:30.
Note to Attendees: As we are fully subscribed, so get a place, please arrive early at 1:30 to clear security. Everyone must present ID to the dedicated GroupM security check in location. 3 WTC is located at 175 Greenwich Street.
Supporting the Boys & Girls Clubs of Puerto Rico
The event will unveil a new television industry initiative to raise awareness, funding and action for the children of Puerto Rico.
Registration is now closed. Stay tuned to Beet.TV to watch videos from the event over the next 30 days.