Live Sports 2021

Comcast, Dentsu, Disney, Effectv, Fox, Horizon, NBC, Mindshare, Nielsen, Omnicom, VAB &  WarnerMedia Execs: Return of Live Sports Means New  Opportunities for Marketers
Comcast, Dentsu, Disney, Effectv, Fox, Horizon, NBC, Mindshare, Nielsen, Omnicom, VAB & WarnerMedia Execs: Return of Live Sports Means New Opportunities for Marketers
19 Apr 2021
Virtual Signage Raised Visibility on TV Sports During the Pandemic
Virtual Signage Raised Visibility on TV Sports During the Pandemic
8 Feb 2021
Younger Sports Fans Want More Control of Viewing: Amplifi’s Mike Law
Younger Sports Fans Want More Control of Viewing: Amplifi’s Mike Law
7 Feb 2021
Sports Are Key Part of ‘Always-On’ Marketing: Rocket Mortgage CMO Casey Hurbis
Sports Are Key Part of ‘Always-On’ Marketing: Rocket Mortgage CMO Casey Hurbis
4 Feb 2021
Audience-Based Targeting Provides More Flexibility to Reach Sports Fans: Effectv’s Melanie Hamilton
Audience-Based Targeting Provides More Flexibility to Reach Sports Fans: Effectv’s Melanie Hamilton
2 Feb 2021
Sports Is Still ‘Appointment TV’ Amid Shift in Viewing Habits: Horizon’s Adam Schwartz
Sports Is Still ‘Appointment TV’ Amid Shift in Viewing Habits: Horizon’s Adam Schwartz
1 Feb 2021
Digital Experiences Enrich Sports Viewing: VAB’s Jason Wiese
Digital Experiences Enrich Sports Viewing: VAB’s Jason Wiese
27 Jan 2021
Branded Content, Consumer Insights Underpin Sports Strategy: Turner’s Tina Shah
Branded Content, Consumer Insights Underpin Sports Strategy: Turner’s Tina Shah
26 Jan 2021
‘No Going Back’ to Content-First Targeting in Sports: Effectv’s James Rooke
‘No Going Back’ to Content-First Targeting in Sports: Effectv’s James Rooke
24 Jan 2021
Sports Marketers Raised Bar on Creativity, Innovation in 2020: Omnicom’s Tom McGovern
Sports Marketers Raised Bar on Creativity, Innovation in 2020: Omnicom’s Tom McGovern
21 Jan 2021
Sports Sponsors Can Thrive in Hybrid Media World: Nielsen’s Jon Stainer
Sports Sponsors Can Thrive in Hybrid Media World: Nielsen’s Jon Stainer
19 Jan 2021
‘People Need Sports the Most’: NBC’s Dan Lovinger
‘People Need Sports the Most’: NBC’s Dan Lovinger
19 Jan 2021
‘Live Sports Are Best Investment for Advertisers’: Fox Sports’ Seth Winter
‘Live Sports Are Best Investment for Advertisers’: Fox Sports’ Seth Winter
13 Jan 2021
Fan Attendance Supports TV Viewership of Live Sports: Mindshare’s Gibbs Haljun
Fan Attendance Supports TV Viewership of Live Sports: Mindshare’s Gibbs Haljun
12 Jan 2021
Live Sports Are Poised for Big Comeback in 2021: VAB’s Jason Wiese
Live Sports Are Poised for Big Comeback in 2021: VAB’s Jason Wiese
10 Jan 2021