First Party Data Driving Media Investment and Accountability

Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
24 Jan 2021
First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says
6 Jan 2021
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
14 Dec 2020
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
13 Dec 2020
Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
10 Dec 2020