The 2025 TV Upfronts in Review: A Beet.TV Leadership Summit with Omnicom Media Group, Presented by Index Exchange and The Trade Desk
Index Exchange’s Cory Greenberg: Creative Standardization Will Unlock Streaming’s Real Value
The rise of streaming is ushering in a format revolution that echoes the early days of digital advertising. But getting the most out of CTV for advertisers, media companies, and consumers is going to depend on a number of choices by the industry at large, said Cory Greenberg, head of Streaming, North America, at Index […]
Ad Flexibility, Contextual Targeting have Reinvented the Upfront: Warner Bros. Discovery’s Jill Steinhauser
NEW YORK – Warner Bros. Discovery is reimagining the traditional upfront by offering a flexible, cross-platform model that prioritizes cultural relevance, audience targeting and cutting-edge technology, said Jill Steinhauser, the media company’s group senior vice president of platform, monetization and partnerships. In this interview with Beet.TV contributor David Kaplan, Steinhauser described how WBD is embracing […]
The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy Grail
The upfronts have traditionally been about the stars of coming content and big brand plays. But to Craig Spirelli, GM, Business Development at The Trade Desk, programmatic has transformed the 60-year-old TV marketplace into something more sophisticated. “Why not have both where you have great content, but then you can layer on your first party […]
Index Exchange’s Caley Lewis: SSPs Aren’t ‘Dumb Pipes’
NEW YORK — Supply-side platforms and holding companies are forging deeper partnerships as SSPs evolve beyond their traditional role of simply facilitating inventory transactions, according to Caley Lewis, VP Americas at Index Exchange. “SSPs are no longer just simply facilitating inventory to the DSPs, or actually playing a more valuable role in making sure that […]
Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere
NEW YORK – Despite years of predictions that the traditional TV upfront marketplace is on its way out, Pooja Midha, a longtime industry executive who is a board member of Combe and She Runs It, insists the upfronts remain not just relevant, but essential. “For as long as I’ve been in the industry, people have […]
Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume
One of the time-honored traditions of the 50-year-old TV upfronts has been to declare them dead. And yet, every year, the same star-studded spectacles return, along with networks and media buyers eager to lock in deals before Cannes. While it’s tempting to knock the annual advertising marketplace as the “same-old, same-old,” Travis Scoles, EVP of […]