“Back to the Drawing Board” as Marketers Seek Agility in Media Investment, OMD’s Colonna

Buffeted by the pandemic and civil upheaval over racial injustice, marketers are “going back to drawing boards” as the “tried and true” marketing strategies are not necessarily useful now, says Kristen Colonna, Chief Strategy Officer of OMD USA, in this interview with Beet.TV She calls for great flexibility from media owners and a greater focus […]

 

A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton

Powered by the wholesale consumer migration to OTT devices, the stratagem for TV investment is at a turning point:  Buying linear first is “backwards,” says Catherine Warburton, EVP and Chief Investment Officer at 360i, a Dentsu Aegis Network unit. Digital and streaming video is no long just about reach she notes, in this interview with […]

 

Molson Coors Follows Audiences Down The Media ‘Rabbit Hole’: Feinberg

Where does a beer brand go to market when bars are shut and sports competitions are sidelined? In Molson Coors case, down the “rabbit hole”. That is the name the brewer gives to digital media in which audiences can bury themselves away from the pandemic reality. In this video interview with Beet.TV, the company’s North […]

 

Digitas CEO Robinson: It’s All about Authenticity at the NewFronts, More Than Ever

For the past two years at the NewFronts, Digitas has stressed “authenticity and trust” as its core themes in it presentations.  That approach to marketing is more central than ever this year, says Jodi Robinson, CEO of Digitas North America, in this interview with Beet.TV In 2008, Digitas founded what was then called the the […]

 

Dunkin’s Keith Lusby: Reacting to COVID with Kindness

How does a brand that depends on customer routines respond quickly to a crisis like COVID? In a Beet.TV interview, Keith Lusby, vp of media for Dunkin’ Brands, discussed how consumers want to align with brands that are doing good in difficult times. For Dunkin’, the routine of customers getting morning coffee on the way […]

 

Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar

When the world is on fire, how can corporate America help citizens douse the flames? In 2020, the nation is living through a virus pandemic and racial tension. Marketers had already been challenged to respond to the former, now they are also contending with the latter. So, how should brands best behave? Using a unique […]

 

‘We Made a Huge Bet on Streaming’: Hershey’s CMO Baskin

This month’s virtual IAB NewFronts will be a chance for advertisers to learn more about streaming media platforms as they plan for the fall season and beyond. Confectioner Hershey is looking ahead to the second half of the year, and the possibility of putting its media dollars to work during the key Halloween and holiday […]

 

Programmatic Video Gets More Attention Among Buyers: GroupM’s Brown

The IAB NewFronts this month come as media buyers focus on cross-channel opportunities including programmatic video advertising. Jessica Brown, director of digital investment at WPP’s GroupM media agency, said the coronavirus pandemic has hastened a longer-term move from linear TV toward digital media consumption, and advertisers are taking notice. “We always knew that streaming was […]

 

Pandemic Speeds AVOD Growth Among Subscription-Weary Viewers: UM Worldwide’s Stimmel

This month’s virtual IAB NewFronts will help to heighten interest in streaming video platforms that are ramping up their sales efforts and touting premium content to draw bigger audiences, Jon Stimmel, chief investment officer at advertising agency UM Worldwide, said in an interview with Beet.TV. The coronavirus pandemic spurred a massive jump in media consumption […]

 

Nadine Karp McHugh on the IAB NewFronts: ‘Customers Are Counting on Brands’

A big topic a this month’s virtual IAB NewFronts will be around how brands  are spending during COVID and what message they are sending, say veteran marketer Nadine Karp McHugh, now president of SeeHer, an ANA initiative, in this interview with Beet.TV The goal of SeeHer is to increase the percentage of accurate portrayals of […]

 

NewFronts to Highlight Streaming Media and Business Transformation

The IAB NewFronts, an essential annual showcase for the digital media industry, will have a big focus this year on streaming media when it it takes place June 22-26.   And, it will explore business transformation during the pandemic, explains David Cohen, president of the IAB in this interview with Beet.TV Previously held at a number […]

 

Wavemaker’s Amanda Richman Frames the The NewFronts: Tonality, Creativity with a Service Focus

The 2020 NewFronts, taking place virtually at the end of this month, will happen through the lens of an industry reshaped by the pandemic. Businesses have had to innovate more than ever during COVID, particularly around their spending strategies for marketing and advertising. In a Beet.TV interview, Amanda Richman, US CEO of Wavemaker, discussed the […]