Teads’ Secret Aims to Level the Playing Field for the Open Internet

LAS VEGAS — The open internet has become increasingly fragmented over the last decade. In this video interview with Beet.TV, Katie Secret, EVP of marketing at Teads (formerly Outbrain), described how the proliferation of channels, content types, and platforms has created a need for more holistic ad solutions that can show value across the entire […]

 
 

Open Web’s Content and Audiences are Compelling to Brands: Digitas’ Megan Jones

LAS VEGAS – While walled-garden media outlets such as social networking platforms and connected-television apps offer advertisers to scale up their campaigns, the open web also is intriguing to marketers because of its variety of content and audience groups. “When I think about the future, the kind of complexity and interestingness of other content across […]

 
 

Cookieless Signals Help Brands to Target Open-Web Audiences: Dotdash Meredith’s Lindsay Van Kirk

LAS VEGAS – Stricter data regulations worldwide have given people more control over how their personal information is used for advertising, challenging marketers to find ways to reach the right audiences while respecting privacy. For Dotdash Meredith, the digital publishing arm of Barry Diller’s IAC, helping brands to reach key consumer groups is a process […]

 
 

Open Web Benefits Brands With Diverse Media, Marketing Partners: OMD’s Chrissie Hanson

LAS VEGAS – A significant part of the media marketplace is behind paywalls or in closed systems known as walled gardens that include social media platforms, shopping sites and connected television apps. Fortunately, brands can reach a greater range of audiences outside of these channels on the open web. “The greatest opportunity of the open […]

 
 

Outbrain CEO: Teads Acquisition Opens Huge-Scale Opportunity for Open Internet Advertising

The upcoming acquisition of Teads by Outbrain will create a “real powerhouse for the open internet” that can offer advertisers a true, large-scale alternative to walled gardens, according to David Kostman, CEO of Outbrain. The deal, announced in August and expected to close in the coming weeks, will combine Teads’ pioneering outstream video capabilities with […]

 
 

Emergent Tech Boosts Full-Funnel Marketing on Open Web OMD’s Ben Hovaness

LAS VEGAS – Privacy regulations in many parts of the world has the advertising and marketing industry to seek other ways to track online consumers while also giving them more control of their personal information. Emerging technologies promise to provide these capabilities on the open web, which consists of sites whose main features aren’t locked […]