The Beet.TV Leadership Sessions at Cannes Lions 2025, presented by TransUnion

CANNES — With today’s marketing landscape fragmented across dozens of tools, consumer-data company TransUnion is positioning itself as a one-stop solution for brands looking to better understand, expand, and measure their audiences. “Today’s marketer has somewhat upwards of 16 different solutions in order for them to understand their consumers and future consumers through the lifecycle […]

CANNES – Marketers’ obsession with first-party data is justified, but insufficient. That was the message from Matt Spiegel, executive vice president of TruAudience growth strategy at TransUnion, during an interview with Beet.TV’s David Kaplan at the Cannes Lions International Festival of Creativity. “You know, I think marketers are still really, really invested in understanding their […]