The Beet.TV Leadership Sessions at Cannes Lions 2025, presented by TransUnion

CANNES – The scramble for first-party data may have been a necessary reaction to signal loss, but it has left many brands with a new problem: a trove of information they don’t fully know how to use. For many, the promise of a unified customer view remains fractured by internal technology silos and a lack […]

CANNES – What happens when an AI identifies a perfect customer persona that doesn’t actually exist? While AI models can optimize campaigns with breathtaking speed and efficiency, some theories suggest this could make knowing a real person’s identity less critical. For Brian Silver, EVP of marketing solutions at TransUnion, that creates a need for a […]

CANNES – Marketers should stop settling for “decent” results and instead push for greatness by eliminating inefficiencies and rethinking how they measure success, says Jeremy Cornfeldt, president of performance marketing firm Tinuiti. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Cornfeldt laid out the company’s approach to cutting waste […]

CANNES — With today’s marketing landscape fragmented across dozens of tools, consumer-data company TransUnion is positioning itself as a one-stop solution for brands looking to better understand, expand, and measure their audiences. “Today’s marketer has somewhat upwards of 16 different solutions in order for them to understand their consumers and future consumers through the lifecycle […]

CANNES – Marketers’ obsession with first-party data is justified, but insufficient. That was the message from Matt Spiegel, executive vice president of TruAudience growth strategy at TransUnion, during an interview with Beet.TV’s David Kaplan at the Cannes Lions International Festival of Creativity. “You know, I think marketers are still really, really invested in understanding their […]