Beyond the Buy. Making every shopping moment smarter, a Beet.TV Leadership Series, presented by Criteo

LAS VEGAS – Media fragmentation is reshaping performance marketing in two ways, said Todd Parsons, Chief Product Officer and President of Performance Media at Criteo. Consumers move fluidly across discovery, consideration and purchase channels, while marketing organizations still operate in channel silos. Speaking with Beet.TV Editorial Director Lisa Granatstein at CES 2026, Parsons said the […]

LAS VEGAS – Agentic commerce is expanding how consumers shop rather than replacing existing channels, says Michael Komasinski, chief executive of adtech firm Criteo. Speaking with Beet.TV contributor David Kaplan at CES 2026, Komasinski said AI-powered assistants should be viewed as an incremental layer that complements search, social and retail media, not a substitute for […]