All posts by David Kaplan

Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
21 May 2025
Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’
Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’
18 May 2025
Cognitiv’s Jana Jakovljevic: What The Ad Industry Still Misunderstands About ‘Context’
Cognitiv’s Jana Jakovljevic: What The Ad Industry Still Misunderstands About ‘Context’
15 May 2025
Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much at the NewFronts and Upfronts Talks
Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much at the NewFronts and Upfronts Talks
15 May 2025
Jinx Joglekar: What Do TV Viewers Want to See More Of? Flexibility and Control
Jinx Joglekar: What Do TV Viewers Want to See More Of? Flexibility and Control
11 May 2025
Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction
Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction
7 May 2025
IAB’s Cintia Gabilan: 2025 NewFronts Reflect Industry’s ‘Massive Transformation’
IAB’s Cintia Gabilan: 2025 NewFronts Reflect Industry’s ‘Massive Transformation’
1 May 2025
Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too
Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too
27 Apr 2025
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
22 Apr 2025
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
10 Apr 2025
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
9 Apr 2025
Xperi’s TiVo Expands Beyond DVR Roots Based on Troves of Viewer Data: Fariba Zamaniyan 
Xperi’s TiVo Expands Beyond DVR Roots Based on Troves of Viewer Data: Fariba Zamaniyan 
8 Apr 2025
FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou
FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou
2 Apr 2025
How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi
How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi
30 Mar 2025
Native Ad Formats Create New Growth Opportunities in CTV: Magnite’s Greg Sherrill
Native Ad Formats Create New Growth Opportunities in CTV: Magnite’s Greg Sherrill
22 Mar 2025
Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer
Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer
22 Mar 2025
To Capitalize on Search Trends, Just Turn to TikTok: Tim Natividad
To Capitalize on Search Trends, Just Turn to TikTok: Tim Natividad
19 Mar 2025
Commerce Media Evolution Positions Retailers as Media Powerhouses: Index Exchange’s Lori Goode
Commerce Media Evolution Positions Retailers as Media Powerhouses: Index Exchange’s Lori Goode
18 Mar 2025
TransUnion Emerges as Key Connector in Fragmented Media Ecosystem: Julie Clark
TransUnion Emerges as Key Connector in Fragmented Media Ecosystem: Julie Clark
16 Mar 2025
TestPilot’s Allan Peretz: AI-Simulated Brand Research Drive Real Insights
TestPilot’s Allan Peretz: AI-Simulated Brand Research Drive Real Insights
9 Nov 2015