Addressable Advertising Set for 4X Growth in the Year Ahead, AT&T AdWorks’ Monteferrante

FORT LAUDERDALE –  The opportunity for satellite and cable operators to serve specific ads on the household level, so called “addressable” advertising, is set to grow from 3-4X in the year ahead, making it the fast growing sector of the television business predicts Chris Monteferrante, VP of National Sales of AT&T AdWorks, in this interview with […]

AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads

Many in TV and marketing look forward to a future of “addressable advertising”. AT&T is executing on a version of that today – with its TV Blueprint offering, the cable company is helping advertisers reach specific subscribers from its customer base. We’re able to pull in data from over 15 million set-top boxes that are […]

Two Minutes And Beyond: The Addressable Future Of TV Ads

FORT LAUDERDALE — By now, it is a common accepted standard. Pay-TV providers have access to two minutes per hour of ad time in local programming. But what does the future look like, now that operators are lighting up household targeting for connected TV ads? Those two minutes could either get longer, or be more efficiently used, a […]

MultiChannel Providers Zero in on Partnerships, Ad Opportunities

FORT LAUDERDALE — As multichannel video providers adjust to the daily shifts in the TV, consumption and advertising businesses, many are diving deeper into advertising opportunities. At the recent Beet.TV executive retreat, operators shared their vision on how partnerships look in the years ahead especially as they dovetail with the growing programmatic ad business. At […]

One-to-One Data Will Change the Television Business, WPP’s Irwin Gotlieb

The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and  insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]

Beet Retreat ’15: Agenda

Session Location:  All sessions are in Studio 234, one meeting space, on the second floor.  There is no registration check in, just join us.  Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]

The Growth of Addressable Television will Be Powered by Media Agencies, GroupM’s Gotlieb

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]

Beet Retreat ’15: “The Transformation of Television,” an Executive Retreat presented by

November 11-13, 2015 The W Fort Lauderdale with   Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]

AT&T Keen on Data-Driven Ad Buying

FORT LAUDERDALE — MVPDs like AT&T are looking at ways to integrate more data into media buying and planning, says Chris Monteferrante, VP National Sales at AT&T AdWorks, AT&T’s advanced advertising arm, at the recent Beet.TV executive retreat in an interview with Ashley J. Swartz, CEO and Founder of Furious Corp. “We use data to augment buys, […]

AT&T Advanced Ad Division Zeroes in on ROI, TV Addressability

FORT LAUDERDALE — The advertising focus for 2015 will squarely be on ROI, thanks to the proliferation of programmatic buying, says Chris Monteferrante, VP National Sales at AT&T AdWorks, AT&T’s advanced advertising arm, in an interview with Beet.TV. AT&T AdWorks has rolled out a number of programmatic type products, including its TV Blueprint platform that enables […]

Beet Retreat 2015

presented by & Program of Events Thursday, January 22 Friday, January 23 Saturday, January 24 Special Participants Important Information Thursday, January 22 12 noon – 6:00 p.m. Video interviews will be conducted with early arriving participants in Studio 7 (on the conference floor level). All participants should book a 10-minute block with These individual […]

Beet.TV Leadership Series: Online Video Goes Primetime — Presented by on August 23, Live From New York

Watch live streaming video from beet_tv at  Online Video Goes PrimetimeThe maturation of pricing, metrics and ROI — and the emerging technology of distribution and consumption Presented by and hosted by Horizon Media Tuesday, August 23 from 3:00 – 5:30 p.m. EDT on Beet.TV via Livestream with Dave Campanelli, SVP, Director of National […]