Mindshare’s Johnston: News Feeds On Fridges Will Beckon Brands

The internet-connected refrigerator has often been mocked as the loopiest imaginings of internet evangelists gone wild. But the emerging Internet Of Things hype is forcing the industry to ask: is that really so far-fetched? At the Consumer Electronics Show, Norm Johnston, chief digital officer of Group M’s Mindshare division, saw just such a fridge be […]

 

Tiffany Shlain has 20 Million Views on AOL for New Web Video Series

Filmmaker Tiffany Shlain,  who is known as the creator of the Webby Awards, is finding large audience for her Web series called  “The Future Starts Here,” with some 20 million views over the three months since it launched. We spoke with her at CES earlier this month about her show and its surprising success.  

 

Silicon Valley is Heading to Cannes Lions, a Rapidly Changing Festival

Started as a celebration of advertising creativity, the annual Cannes Lions has expanded with big  digital media component  In the upcoming June  festival,  there will be big presence of technology companies from Silicon Valley, says Philip Thomas, the London-based CEO of the event, in this interview with Beet.TV  He says other new sectors include traditional […]

 

‘ShareThis’ Founder: Real-Time Key To Social Marketing

We’re hearing a lot about “real-time” marketing. But, beyond the hype, it’s not all about dunking in the dark. “You have to be really in real-time,” says Tim Schigel, founder of ShareThis, whose near-ubiquitous green button lets users share content through umpteen online services. “People are interested a given topic maybe for just a few […]

 

AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads

Many in TV and marketing look forward to a future of “addressable advertising”. AT&T is executing on a version of that today – with its TV Blueprint offering, the cable company is helping advertisers reach specific subscribers from its customer base. We’re able to pull in data from over 15 million set-top boxes that are […]

 

Vibrant’s Quli: Marketers Must Romance The User

Marketers are moving from thinking of their brands as a transaction destination to engaging consumers wherever they happen to be, says one ad veteran exec. “Marketers, back in the day, wanted to drive traffic online,” Vibrant Media global accounts and marketing SVP Ariff Quli tells Beet.TV during the Consumer Electronics Show. “The goals have changed […]

 

Funny Cats Loom Large in Discovery’s Web Original Slate

LAS VEGAS – Discovery Network is ramping up its web original slate with several shows about domestic, not wild, cats, says Jim Louderback, General Manager of Discovery Digital Networks, in this interview with Beet.TV We spoke about the new slate as well as his strategies for audience building on the Web. We caught up with […]