The internet-connected refrigerator has often been mocked as the loopiest imaginings of internet evangelists gone wild. But the emerging Internet Of Things hype is forcing the industry to ask: is that really so far-fetched? At the Consumer Electronics Show, Norm Johnston, chief digital officer of Group M’s Mindshare division, saw just such a fridge be […]
Filmmaker Tiffany Shlain, who is known as the creator of the Webby Awards, is finding large audience for her Web series called “The Future Starts Here,” with some 20 million views over the three months since it launched. We spoke with her at CES earlier this month about her show and its surprising success.
Started as a celebration of advertising creativity, the annual Cannes Lions has expanded with big digital media component In the upcoming June festival, there will be big presence of technology companies from Silicon Valley, says Philip Thomas, the London-based CEO of the event, in this interview with Beet.TV He says other new sectors include traditional […]
We’re hearing a lot about “real-time” marketing. But, beyond the hype, it’s not all about dunking in the dark. “You have to be really in real-time,” says Tim Schigel, founder of ShareThis, whose near-ubiquitous green button lets users share content through umpteen online services. “People are interested a given topic maybe for just a few […]
Many in TV and marketing look forward to a future of “addressable advertising”. AT&T is executing on a version of that today – with its TV Blueprint offering, the cable company is helping advertisers reach specific subscribers from its customer base. We’re able to pull in data from over 15 million set-top boxes that are […]
Marketers are moving from thinking of their brands as a transaction destination to engaging consumers wherever they happen to be, says one ad veteran exec. “Marketers, back in the day, wanted to drive traffic online,” Vibrant Media global accounts and marketing SVP Ariff Quli tells Beet.TV during the Consumer Electronics Show. “The goals have changed […]
LAS VEGAS – Discovery Network is ramping up its web original slate with several shows about domestic, not wild, cats, says Jim Louderback, General Manager of Discovery Digital Networks, in this interview with Beet.TV We spoke about the new slate as well as his strategies for audience building on the Web. We caught up with […]