FORT LAUDERDALE –  The opportunity for satellite and cable operators to serve specific ads on the household level, so called “addressable” advertising, is set to grow from 3-4X in the year ahead, making it the fast growing sector of the television business predicts Chris Monteferrante, VP of National Sales of AT&T AdWorks, in this interview with Beet.TV

We spoke with him last month at the Beet.TV executive retreat in Florida where he was a participant.

For more videos from the conference, please visit this page.

Beet Retreat '15, presented by Videology with Adobe, AT&T and Nielsen