comScore Tracking TV Viewing Data in 35 Million Home with Charter/Spectrum Agreement

If bigger is better for companies like Charter Communications and Time Warner Cable, it’s also a boon to cross-platform measurement providers like comScore. Often overlooked by headlines heralding the continued merging of cable providers are the gains made in tracking consumer behavior and the ability to match it with product and service consumption—benefitting both programmers […]

 
 

Kawaja on AT&T/Invidi Deal, Adobe/TubeMogul and Accelerated Consolidation in the Year Ahead

Following a record year for mergers and acquisitions in the digital advertising and media space, “the volume is going to continue” in 2017. That’s the forecast from LUMA Partners Founder & CEO Terry Kawaja, whose advice for startups in the artificial and virtual reality space—plus the Internet of things—is don’t be too early. In an […]

 
 

AT&T’s Welch On INVIDI Deal: ‘Huge Opportunity’ For Cross-Screen Addressable Ads

LONDON – If where you spend your time and money says a lot about your priorities, AT&T has anted up in a big way on cross-screen addressable advertising with its participation in the acquisition of INVIDI Technologies. “We’ve been spending a lot of our time and a lot of our money on addressable television,” Mike […]

 
 

INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space

MIAMI – The great video ad-tech consolidation wave is continuing, with a twist.  AT&T and DISH have announced plans to acquire addressable TV ad-tech vendor INVIDI. But they are not doing it alone – the pair are joined in the deal by fellow acquirer WPP, the world’s largest ad agency holding group, though it is AT&T […]

 
 

Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow

Addressable television advertising removes the conjecture surrounding the fragmented viewing behavior of today’s audiences, according to Brienna Pinnow. “With addressable, I don’t have to guess if my audience is watching Shark Tank or Sharknado,” says Pinnow, who is Director of Product Marketing for Experian Marketing Services. “I actually get to target the right person at […]

 
 

2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households

WASHINGTON, D.C.-When competitors DISH and DIRECTV came together in 2014 to offer addressable television advertising solely for political campaigns, early takers were traditional TV buyers. But in the 2016 election cycle, digital buyers wanted in. “I was amazed at how quick the political ad agencies were to accept this and to want to use” D2 […]

 
 

Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears

LONDON — Back in October, US satellite TV company DISH unveiled a test allowing advertisers to buy impression-by-impression ads on linear TV through a programmatic marketplace. Powered by IPON WEB and plugged in to programmatic marketplace vendors DataXu, RocketFuel and TubeMogul, the system was billed as an industry first. When programmatic and auction-based ad technology first took hold in the […]

 
 

MultiChannel Providers Zero in on Partnerships, Ad Opportunities

FORT LAUDERDALE — As multichannel video providers adjust to the daily shifts in the TV, consumption and advertising businesses, many are diving deeper into advertising opportunities. At the recent Beet.TV executive retreat, operators shared their vision on how partnerships look in the years ahead especially as they dovetail with the growing programmatic ad business. At […]

 
 

Too Soon For Dynamic Creative Ads: DISH’s Gaynor

Super-targeted TV advertising is just around the corner, but don’t expect the content of those ads to be served dynamically just yet. That’s according to DISH media sales and analytics VP Adam Gaynor. In this video interview with Beet.TV, he says: “Advertisers no longer need to use content as the proxy to get to those viewers. We […]

 
 

Programmatic Is Not Addressable: DISH’s Gaynor

FORT LAUDERDALE — DISH recently began selling ads on specific set-top boxes programmatically – but that doesn’t mean programmatic ad trading and household addressability are the same thing. “To us, addressable and programmatic are two distinct words,” according to DISH media sales VP Adam Gaynor. “Addressable can be programmatic, but it doesn’t have to be, and […]

 
 

Dish Opens Up Addressable TV To Real-Time Bids

Three years after introducing an addressable TV advertising offering, satellite broadcaster Dish’s ad sales division is now turning that play programmatic. Dish Media Sales is calling its launch “the pay-TV industry’s first impression-by-impression programmatic marketplace for linear television”. It follows Clypd’s launch of a TV ad-buying software platform. Using it, advertisers can, internet-style, buy ads in linear TV using a […]