Cannes Lions Chief Thomas Expects Record Attendance

The Cannes Lions International Festival of Creativity, which began on Monday, June 17, 2024, is shaping up for its biggest year ever, as the advertising industry's premier event continues to evolve and expand. Despite initial concerns about the macro environment and potential impacts from recession and geopolitical problems, major partners like Amazon, LinkedIn, TikTok, Meta, and Google have stepped up their involvement, signalling a strong showing for the festival. "As we came through the spring and the summer, it became obvious that it was going to be a really big Cannes and [...]

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Cannes Lions 2024