While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley

Some might say the marker of any great technology adoption is when the product fades into the background. That's what Sean Buckley thinks is happening to programmatic, the collection of technologies which ad up to automated and advanced digital ad trading. In this video interview with Beet.TV, Buckley, Chief Revenue Officer, Magnite, explains how he sees 2023 panning out. Front and center "I really think programmatic becoming more invisible is a central theme," Buckley says. "I think programmatic is just going to be the way media's bought and sold. "We've certainly seen that develop in [...]

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Beet Retreat San Juan 2023, presented by LiveRamp, Madhive, Magnite, Paramount, T-Mobile Advertising Solutions & VideoAmp