Diversity and inclusion among the ranks is essential, but it’s the impact of a diverse workforce on the work that that serves client needs and drives incremental business, says Justin Thomas-Copeland, CEO of DDB North America, in this fireside conversation with Rita Ferro, President of Disney Advertising Sales.

Thomas-Copeland, the first Black CEO of the venerable Madison Avenue institution, formerly known as Doyle Dane Bernbach, has implemented a number of processes around hiring and talent development.

The move towards diversity and inclusion on a global level is being headed by Nikki Lamba, the newly appointed Global Head of Diversity, Equity, and Inclusion at DDB.

Speaking of the industry-leading changes at the Omnicom creative shop, “We are going bigger (with D&I) and it’s paying off,” he tells Ferro.

This 5-part series abut diversity and inclusion is made possible by a generous contribution to the Boys and Girls Clubs of Puerto Rico  from Disney Advertising Sales.

Editor’s Note: Since 2017, I have been been an advocate for this group. Please find the latest video report from San Juan with the Clubs’ president Olga Ramos. You can make a tax deductible contribution right here.

Gracias Rita and Justin.