LONDON – He wasn’t happy with the circumstances of his departure from WPP in 2018, the giant advertising holding company he founded.

With S4 Capital, he is proving a point: he can create an agile, digital-only marketing enterprise, says Sir Martin Sorrell in this interview with me for our new podcast called the BeetCast.

Today, S4 Capital announced strong growth and profits for Q3

This video is an excerpt of an extended conversation we had about the pandemic, the transformation of digital media, the trajectory of S4 and about what motivates him, plus some some thoughts about his mother and longevity.

We launch the podcast, today Monday. Please visit this page to find links to your favorite podcast service. We will also publish the podcast right here on Beet.TV later today.

The BeetCast will be published weekly on Mondays. Make sure to subscribe. Next episodes will feature interviews with Mastercard Global CMO Raja Rajamannar, author and adviser Rishad Tabaccowala, and other industry luminaries.

Big thanks to our launch sponsor Tru Optik, a Transunion company. And special thanks to the Beet team for pulling this together. I am super excited about this extension of the Beet brand. I really enjoy doing the podcast, and I hope you enjoy listening!

BeetCast Previews