For Cannes Lions, the notion of replicating the event online, or making it “virtual” is not possible, says Philip Thomas, Chairman of Cannes Lions and president of events Ascential, the London based operator of the Festival, in this interview with Beet.TV
He advises other event organizers that the lack of human interaction can’t be the same in the digital world,
In the interview, Thomas explains that the primary reason for the cancellation is that the pandemic has made it impractical for the advertising agencies and others to create awards submissions.
Having cancelled the Festival for 2020, his group is planning several online programs including an education track and speaker presentations. A number of initiatives are under development, he says.
