The merger of two major SSP’s, Rubicon Project and Telaria, which was announced late last year, has been completed the companies announced today.

Michael Barrett, CEO of The Rubicon Project will be CEO of the merged company with Telaria’s Mark Zagorski serving as President & COO.

The combined companies will keep their separate brand names until the new corporate name is announced in the coming months.   The new merged entity will now trade as RUBI until the new name is announced.

We interviewed Barrett about the planned merger earlier this year in Las Vegas at CES. We are reposting the video this morning.

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