The team of NBCU’s award-winning, 30-year old public service unit  The More You Know, has galvanize the network’s executives and talent for a highly visible public service announcement around the COVID-19 crisis.

The campaign is a collaboration with the Ad Council, The White House, the CDC and the Department of Health and Human Services. It is being shown on several NBCU properties and via inventory made available by NBC advertisers and publishing partners.

Unlike most PSA’s produced at NBC, this one was very personal. It involves  an effort around a crisis that is impacting everyone, says two network executives involved with the project:  Steven Rummer SVP, Marketing & Creative, and Miguel Enrique Rodriguez, SVP.  We spoke with them remotely at their homes last week.

Talent participating in the campaign include: Victoria Arlen, María Celeste Arrarás, Brie Bella & Nikki Bella, Stephen “tWitch” Boss, Gizelle Bryant, Andrés Cantor, Kelly Clarkson, Andy Cohen, Cris Collinsworth, Terry Crews, Ted Danson & Mary Steenburgen, Kate del Castillo, José Díaz-Balart, Reza Farahan, Ben Feldman, Erika Girardi, Melissa Gorga, Savannah Guthrie, Zuri Hall, Bob Harper, Lester Holt, Matt Iseman, Nick Jonas, Hoda Kotb, Marcus Lemonis, Erin Lim, Mario Lopez, Jane Lynch, Rachel Maddow, Dorinda Medley, Craig Melvin, Chrissy Metz, Becky Quick, Carl Quintanilla, Retta, Kyle Richards, Al Roker, Stephanie Ruhle, Tom Schwartz & Katie Maloney-Schwartz, Savannah Sellers, Christian Slater, Chris Sullivan, Michele Tafoya, Mike Tirico, Carmen Villalobos, Melissa Villaseñor, Brian Williams, and Captain Sandy Yawn.

The campaign is being supported by many of NBCU’s advertisers and ad-tech providers including Acxiom; Cadent; Canoe; Crossix; Epsilon; Experian; Facebook; Panera Bread; ShareThis; Snap Inc; The Trade Desk; T.J.Maxx, Marshalls and HomeGoods; and Vizio-Inscape. The have donated commercial airtime, service fees, data and/or distribution on their own platforms to run the NBCUniversal-created Ad Council PSAs.