Beet Retreat Agenda

videology

November 16-18, 2016 The Royal Palm South Beach

with

ATT_AdWorks_logo_4C_web605_logo

Media Partner
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dall sessions in East Ballroom

Wednesday, November 16

Keynotes:

3:00p – 3:15p
Andrew Deming, SVP, Marketing, Bank of America
Dan Bruinsma, Chief Investment Officer, GroupeConnect (Publicis)
with Tracey Scheppach, CEO & Founder, Matter More Media

3:15p – 3:30p
Brian Cordes, Director of Client Solutions, AT&T AdWorks
with Matt Spiegel, SVP, MediaLink

3:30p – 3:45p
Scott Ferber, CEO, Videology
with Matt Spiegel, SVP, MediaLink

3:45p – 4:00p
Mike Bologna, President, Modi Media, GroupM
with Ashley Swartz, CEO & Founder, Furious Corp

4:00p – 4:15p
Bill Livek, President, comScore
with Matt Prohaska, CEO & Principal, Prohaska Consulting

4:15p – 4:30p
Tracey Scheppach, CEO & Founder, Matter More Media
with Tim Hanlon, Founder & CEO, The Vertere Group

4:30p – 4:45p
Break

4:45p – 5:30p
Finding Value, Pricing and Performance in Advanced TV

  • Mike Bologna, President, Modi Media, GroupM
  • Jonathan Bokor, SVP, Advanced Media, Mediavest l Spark
  • Larene Mantel, Director, Advanced TV, Cadreon (IPG)
  • Brian Jankovsky, Director, Entertainment & Sports Partnerships, Google
  • Jonathan Steuer, Chief Research Officer, Omnicom
  • Andrew Ward, Group Vice President, Comcast 360 Media
  • Moderator: Tim Hanlon, Founder & CEO, The Vertere Group

5:30p – 6:00p
Off the record group conversation

Sessions end at 6:00p

Opening Night Reception

6:00p – 7:30p
Upper Pool Deck, The Royal Palm

Dinner

8:00p – 10:00p
Byblos Miami
1545 Collins Ave (adjacent to the Royal Palm)

Thursday, November 17

Networking Breakfast

7:30a – 8:45a
Adjacent to the ballroom

Morning Sessions:

9:00a – 9:45a
Programmers Targeting New Audiences

  • Denise Colella, SVP, Advanced Advertising Products & Strategy, NBCUniversal
  • Michael Dean, VP, Programmatic & Data-Driven Sales, Disney ABC Television Group
  • Nick Johnson, SVP, Digital Ad Sales Strategy, Turner
  • Noah Levine, SVP, Revenue Operations, Fox Networks Group
  • Ben Tatta, President, 605
  • Moderator: Matt Spiegel, SVP, MediaLink

9:45a – 10:15a
Maximizing the Value of Premium Video

  • Cordie DePascale, VP, Product, Mediaocean
  • Kevin Lenane, General Manager, Video at Integral Ad Science
  • James Rothwell, VP, Agency & Brand Relations at FreeWheel
  • Moderator: Ashley Swartz, CEO & Founder, Furious Corp

10:15a – 11:00a
Programmatic Video Goes Linear

  • Jason Burke, VP, Strategic Development, Clypd
  • Brent Gaskamp, SVP, North America, Videology
  • Tore Tellefsen, VP, TV Solutions, DataXu
  • Moderator: Matt Prohaska, CEO & Principal, Prohaska Consulting

11:00a – 11:15a
Break

11:15a – 12:00p
Bringing Targeted TV to Cable & Local Stations

  • Brendan Condon, President, AdMore
  • Archie Gianunzio, VP Sales, Videa (Cox)
  • Walt Horstman, President, AudienceXpress
  • Nick Troiano, CEO, Cadent
  • Moderator: Ashley Swartz, CEO & Founder, Furious Corp

12:00p – 12:45p
Addressable TV Advertising Coming of Age

  • Brian Cordes, Director, Client Solutions, AT&T AdWorks
  • Dave Downey, CEO, Invidi  
  • Scott Ferber, CEO, Videology
  • Jamie Power, Managing Partner, Modi Media
  • Tracey Schappach, Matter More Media
  • Moderator: Tim Hanlon, Founder & CEO, The Vertere Group

12:50p – 1:50p
Lunch: Adjacent to the ballroom, outdoors

Afternoon Sessions:

2:00 – 2:45
Targeting the Audiences that Matter

  • Joan Fitzgerald, VP, Product Management & Business Development, TiVo
  • Lauren Fry, Senior Account Executive, AT&T AdWorks
  • Stefan Maris, VP, Product Marketing & Partnerships, Sorensen Media
  • Kevin Smith, SVP, Comcast 360 Media
  • Jeff Storen, VP, Marketing, Simulmedia
  • Moderator: Ashley Swartz, CEO & Founder, Furious Corp

2:45 – 3:00
Keynote:  Kristin Dolan, CEO, 605
w/ Tracey Scheppach

3:00  – 3:45p
New Data, New Planning

  • Brad Danaher, Television Partnership Director, Experian
  • Lock Dethero, Director, Business Development, Neustar
  • Anupam Gupta, Chief Product Officer, 4C Insights
  • Eric Schmitt, VP, Advanced Advertising, Acxiom
  • Ashley Swartz, CEO & Founder, Furious Corp
  • Moderator: Matt Prohaska, CEO & Principal, Prohaska Consulting

3:45p – 4:00p
Break

4:00p – 4:15p
Keynote: 
Ben Jankowski, Group Head, Global Media, MasterCard
with Matt Spiegel, SVP, MediaLink

4:15p – 5:00p
Marketers Seek the Promise of Advanced TV

  • Jason Baadsgaard, Chief Revenue Officer, Eyeview
  • Dan Bruinsma, Chief Investment Officer, GroupeConnect
  • Andrew Deming,  SVP Marketing, Bank of America
  • Ben Jankowski, Group Head, Global Media, MasterCard
  • Ryan Moore, Global Agency Development Lead, Twitter
  • Moderator: Matt Spiegel, SVP, MediaLink

5:00p – 5:45p
The Big, Emerging Opportunities for MVPD’s

  • Rob Klippel, SVP, Advanced Products & Strategy, Spectrum Reach (Charter)
  • Jennifer Koester, Director, Telco & Video Distribution, Google
  • Arthur Mimnaugh, Head Biz Dev, Advanced Advertising, Adobe Primetime
  • Kevin Smith, SVP, Comcast 360 Media
  • Moderator: Ashley Swartz, CEO & Founder, Furious Corp

5:45p – 6:00p
Off the record group conversation

Sessions end at 6:00p

Casual Drinks 

6:30p – 7:30p
Main pool bar

Gala Closing Dinner 

7:45p 
Baioli Miami
1906 Collins Ave (about a half mile walk)

Friday, November 18

Run/Walk Charity Fundraiser Honoring the Scheppach Family

7:30a start 

Proceeds to benefit  Lymphoma Leukemia Society
Contributions are encouraged at:  http://pages.teamintraining.org/il/chitri16/tscheppach

Meet at entrance to the beach walkway

Working breakfast; interactive group session

9:00a – 10:30a
Second floor, The Studio  meeting room

Conference concludes at 10:30a

Event Page: http://www.beet.tv/miami16

Logistics:   http://www.beet.tv/miami-guide