Comcast has finalized its acquisition of digital video ad services company FreeWheel, according to this report by Peter Kafka up on Re/code. The deal could be worth as much as $375 million In August we spoke with FreeWheel co-ceo Doug Knopper about the company and it’s plans for growth. Knopper will stay after the deal, Kafka reports. We have republished that video today.
Update: Comcast has officially announced the deal.