NEW YORK — In advance of both the New Fronts and the upfront, Nielsen expects to announce more deals with media companies to adopt its Online Campaign Ratings metrics, says Chris Louie, VP Product Marketing, Ad Effectiveness at Nielsen.
Most recently, Nielsen paired up with ABC, ABC Family and ESPN to use the Online Campaign Ratings for demo guarantees for online video marketing. The goal is to make it easier for marketers to make one buy across all screens. “Online Campaign Ratings are having a big impact on how the industry is thinking about digital cross-platform advertising,” he says. “The industry is looking at audience buying in digital and cross-platform and how to really trigger true cross-platform ad strategies and ad transcations.”
For more insight into Online Campaign Ratings, cross-platform measurement and metrics, check out this video interview.
We met Louie in New York at a video industry event co-hosted by Nielsen and Adap.tv.