PHOENIX — Banner-free, the fast-growing BuzzFeed is building revenue by sharing its publishing platform with marketers who promote their messages via sponsored content.
While the publisher and marketers share the same pubishing platform, the editorial and advertising are clearly separated.
On its new video efforts, it is also driving traffic around sponsored videos on its YouTube channel where it is using TrueView explains Jonah Peretti, co-founder in this interview with Beet.TV
We spoke with him this week at the IAB Annual Leadership Meeting.
Peretti says that traffic is growing with site becoming more of destination than via article pages.