With intense interest in the path of Hurricane Sandy, the Weather Channel recorded some 40 million video views yesterday, Sunday (10.28), making it the busiest video day ever, a spokeswoman told Beet.TV today. She expects today’s numbers to be even higher.
The company’s livestream of its programming, powered by YouTube, has had over a million streams since Thursday.
Mobile and tablet consumption is passing consumption on the browser: Tablet consumption on Sunday registered 109 million page views, an all time high, while the Web site registered 105 million page views, the fifth highest.
Recently in Chicago, we interviewed Curt Hecht, the Chief Revenue Officer of the Weather Channel Companies about the monetization of digital video. We are republishing that interview today.