Ooyala, the big online video services company, has unveiled a recommendation engine which serves up related videos at the end of clips based on the interest and anyomous profile of the individual viewer.
Sean Knapp, Ooyala's CTO and co-founder, says in this video interview that the overarching goal of the new technology is to make the video viewing experience "non-linear" – meaning a continous presentation of content which is more TV-like. He says the company wants to bring viewers beyond the "end screen" a video player.
He says early use of the discovery engine by some big publishers has boosted individual consumption of video from 2X to 6X.
Knapp is a former Google executive who developed several products including iGoogle.
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