Adobe’s Premiere Pro Registers Big Growth with Mac Users

By on 07/28/2011 9:47 PM @beet_tv

SAN FRANCISCO — Adobe Premiere, the professional video editing software program, is experiencing annual growth of 45 percent among Mac users, says Al Mooney, Product Manager at Adobe in this interview with Beet.TV.

Mooney says the revenue from the software is growing by 22 percent year-to-year.

With the mixed reception to Apple's Final Cut X, Adobe is aggressively seeking to convert Final Cut users to Premiere with deep price discounts, as we reported earlier this week in our first part of our interview with Mooney.

Andy Plesser


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