In addition to connecting with a valued audience with live programming, the process of creating daily Webcasts is valuable to the news organization, explains Kevin Delaney, Managing Editor of the WSJ.com.
Delaney was a panelist in session about online video journalism which I moderated earlier this month at Streaming Media East in New York.
In this segment, he explains how live programming is an efficient means to create both live and on-demand programming.
The Journal now streams two hours of live programming daily with its News Hub show.
Also in this segment is Ann Derry, editorial director for video at The New York Times, who explains how programming Times Cast, as a for "live-to-tape" show is efficent. The Times does limited live programming around major events, but hopes to do more, she says in this segment.
Editor's Note: Many thanks to the team at Streaming Media East for providing the file of this session. AP