Cable network Oxygen has gotten a lot of attention recently for how it uses social media to drive up ratings and interaction. The technology and analytics firm Wiredset is behind that network's work in social media.

We recently caught up with Mark Ghuneim, who runs Trendrr's parent company Wiredset. Trendrr was recently named a company to watch by the Altimeter Group

He told us that other companies using the service to better understand social media include MTV, Comedy Central, and Harper Collins. In addition, Trendrr has also become a useful tool in tracking viral buzz, similar to research firm Visible Measures.

Most recently, Trendrr tracked the social media chatter from Tiger Woods new Nike spot and also analyzed how hit show "Glee" and pop star Justin Bieber would fare in a Twitter-off.

Daisy Whitney, Senior Producer