Google has introduced technology to track Flash content, the company announced at the Adobe Max conference today. The new tool, Google Analytics Tracking for Adobe Flash, will allow publishers to see how many times an embedded video has been viewed or how often a distributed widget, like an online game, has been used. The offering is a significant move toward the standardization of formats that has long been an obstacle to increased online ad spending and has huge implications for publishers.
In June, Andy interviewed Google Search Evangelist Adam Lasnik about the collaboration between Google, Yahoo and Adobe to index Flash files. I republished the interview above.
—Kelsey Blodget, Associate Producer