Friday, June 13, 2008

MySpace Has New Video Player

Today, as part of big site redesign, MySpace is unveiling a new video player.  We haven't seen it yet, but here is what the company is saying about it:

"The new player includes scrubber, time-stamp, volume memory, new menu system, greater sharing functionality and more.....The player offers a more flexible advertising platform with multiple Ad Providers and formats (pre, post, ticker, companion banners).....It also enables full support of HD, for ADP"

On Tuesday, I was at the MySpace headquarters in Beverly Hills where I interviewed Jason Kirk, VP of MySpaceTV.  This is the second of two interviews.

For more on the redesign, check out this story by Caroline McCarthy from CNET News.com.

Update:  The New York Times Brian Stelter has a feature in Monday's time about MySpace and advertising revenue. 
--- Andy Plesser
Myspacetv

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Comments

your blog's layout is so nice ,and the theme impressed me a lot.

 

Hi,
You sure know the importance of the MySpace website. The popularity of the site has grown beyond limits during the last few years. Just fugure being popular on a very popular website! Can you imagine the thousands of visitors who will check your MySpace account (and eventually your website) just because you are on the Featured Artists page?

 

MySpaceTV seems to really get new media, and the strong growth we are seeing unleashed with web video.

I think it's important for them to have the right balance between user generated videos and premium content going forward. The community wants a combination of both to engage with, and will do so in multiple different ways.

I look forward to seeing the evolution of MySpaceTV and their ability to integrate it in a user friendly way, with their vast social network user base to draw from.

 

Great line from the interview - "This is their home. This isn't a stop along the way." MySpace is making a big investment in a new site design and an improved video player. It just underscores how important online video is these days. From what I've heard from folks who've been allowed to a preview, it sounds like MySpace has hit the nail on the head and congrats are in order!

 

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