LONDON — With the same publishing platform used by its staff and it network of 1000 contributors, Forbes.com is increasing branded content in the form of articles published on brands micro-sites.   The company is publishing about 8 such articles a day and is expanding into branded video projects, ...

MONACO (originally published 11/20/2012)- Tumblr, which has been a non-commerical blog platform, has announced an agency program for brands who want to share their messages in the form of “story telling,” explains founder and CEO David Karp in this interview with Beet.TV We interviewed  him in ...

LONDON – GroupM’s Mindshare already targets many conventional TV ads using online data – but the full internet delivery of TV advertising could unleash even greater targetability. Speaking at Beet.TV’s recent London Video Ad Strategy Summit, the group’s chief digital officer Norm ...

BOSTON – Taboola, the video recommendation platform, widely deployed on many publisher news sites, is now on mobile devices, on the apps of Time.com and several Hearst U.K. publications, says Adam Singolda, CEO, in this interview with Beet.TV We spoke with him about the growth of Taboola and the ...

BOSTON – Joyus, the San Francisco-based video shopping site for women, which raised $11.5 million in a new venture round earlier this month from Time Warner and others, is finding extremely high conversion rates from video views to product sales, says co-founder Diana Williams in this interview with ...

BOSTON – Launched on Roku in October, the Smithsonian Channel is ranked among the most popular apps, attracting 2 million video views a month, says Carlos Zambrano, senior producer at Smithsonian Networks, in this this interview with Beet.TV Also in this this interview, he talks about the channel’s ...

BOSTON – While the Xbox grows as a pervasive digital video platform, the number of video apps is quite limited, controlled by Microsoft, but that will likely expand says Brightcove CEO David Mendels.  He says that Brightcove is readying several implementations for the game console. We spoke with him ...

BOSTON – Akamai has expanded its analytics offering to include new functionality to track the individual viewer experience and consumption history, explains Noreen Hafez, senior product marketing manager, in this interview with Beet.TV.  We spoke with her at the Brightcove PLAY customer conference earlier ...

Photobucket Stories, a new feature on the recently relaunched Photobucket site, gives users a “digital canvas” on which they tell stories via photos, videos and text. The photo storage and sharing site has also had a couple brands use Photobucket Stories successfully, says David Toner, VP of ...

BOSTON – Thanks to the newly issued standards on DRM for HTM5 video, issued by the W3C on Friday, the digital video industry is finally headed to an industry standard that will lower costs for producers of premium video producers who have been reliant on proprietary solutions from Adobe, Microsoft, Google ...

Nowadays, programmatic digital ad-buying technology automates targeted ad buying and removes the task from human operators. But those ad buyers should rejoice at throwing off the shackles of the mind-numbing task, according to a GroupM executive. “What programmatic does is free up resource,” ...

BOSTON -  The Weather Company has launched the first Twitter video program for an advertiser,  the Home Depot, says Mike Finnerty, VP, Web Products, in this interview with Beet.TV.  The program with Twitter, which drives views of “how to videos,” was announced last month at the Weather ...