Monday, March 03, 2008
YouTube Has Most Viewers Outside the U.S., Google's David Eun...YouTube Readies Analytics Tool, Report
YouTube has made vast expansions overseas into 19 versions and now has most of its traffic from overseas, according to David Eun, who heads up content partnerships for Google.
Eun's comments are in this interview with Mary Kathleen Flynn just posted on The Deal's TechConfidential I've posted the interview here.
YouTube Analytics are on the Way
With all this growth, how do publishers and marketers know who's watch these clips, particularly as they are watched on embed on countless blogs and web sites around the world? Word just came from PC World that YouTube is reading an analytics tool to understand these things.
-- Andy Plesser
Disclosure: The Deal is a client of Plesser Holland public relations.
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Analytics would be a good thing for some but given the anonymity of most users you wonder the impact it will have depending on how deep the analytics mine.