Sunday, January 06, 2008

Microsoft "Wins the Gold" in Online Video Format Competion: 2008 Beijing Olympics to Stream on Silverlight

Last year, Microsoft introduced Silverlight, a new multi-media browser based application to present video and other rich media.  It is direct competition to Adobe's Flash, the ubiquitous program that dominates video distribution and viewing.

A few moments ago in Las Vegas, at the sprawling CES show, Microsoft Chairman Bill Gates announced that NBC Universal, the official broadcaster of the Olympic games would use Silverlight to stream some 3,000 hours of video from the Beijing Games.  Here are more details.

While Silverlight has been used by Major League Baseball, it has not been widely deployed.  Surely the online presentation of the Olympics will change all of that.

Last year, I interviewed Microsoft's Sean Alexander about Silverlight and he shared a demo of the MLB page.  Check out this video to get an idea of how cool the Olympics will be online.

You can grab the embed code of my interview with Sean right here.

-- Andy Plesser

Below is an interview with Bill Gates done by the Microsoft Channel 10 team:

Bill Gates @ CES 2008

«Previous Post           Main           Next Post»
Trackback

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c0d2f53ef00e54fc312828833

Listed below are links to weblogs that reference Microsoft "Wins the Gold" in Online Video Format Competion: 2008 Beijing Olympics to Stream on Silverlight :

» Microsoft Wins the Gold in Online Video Format Competion: 2008 ... from Windows Vista News
Did you see this post at www.beet.tv [Read More]

 

Comments

What are the chances that Microsoft literally gave/"contributed" their video technology (Silverlight) away for this Olympic opportunity (or even paid the Chinese Government)? As cash-rich as MS is, and knowing their propensity and history of being cut-throat and ruthless, it wouldn't be a stretch.

 

silverlight ? What a joke !

Send with an iPhone

 

Is this Microsoft's answer to Flash? I am confused. It seems like they are trying to reinvent the wheel here. What makes this different or better than Flash or Quicktime?

 

Post a Comment

(Not displayed with comment.)


Beet.TV Alerts
Get Beet.TV by Email

Featured on Beet.TV

Recent Posts
Archive Calendar
February 2012
 
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29

 

 

Archives

» View Archives by Category

» View Archives by Date

 

More Information

Advertise

Custom Services

About Us

Beet.TV in the News

Terms of Use

Contact

Copyright © 2006-2008 Beet Media, LLC. All rights reserved.

Beet.TV is published by Beet
Media LLC