Last year, Microsoft introduced Silverlight, a new multi-media browser based application to present video and other rich media. It is direct competition to Adobe's Flash, the ubiquitous program that dominates video distribution and viewing.
A few moments ago in Las Vegas, at the sprawling CES show, Microsoft Chairman Bill Gates announced that NBC Universal, the official broadcaster of the Olympic games would use Silverlight to stream some 3,000 hours of video from the Beijing Games. Here are more details.
While Silverlight has been used by Major League Baseball, it has not been widely deployed. Surely the online presentation of the Olympics will change all of that.
Last year, I interviewed Microsoft's Sean Alexander about Silverlight and he shared a demo of the MLB page. Check out this video to get an idea of how cool the Olympics will be online.
You can grab the embed code of my interview with Sean right here.
-- Andy Plesser
Below is an interview with Bill Gates done by the Microsoft Channel 10 team:
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silverlight ? What a joke !
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Is this Microsoft's answer to Flash? I am confused. It seems like they are trying to reinvent the wheel here. What makes this different or better than Flash or Quicktime?
What are the chances that Microsoft literally gave/"contributed" their video technology (Silverlight) away for this Olympic opportunity (or even paid the Chinese Government)? As cash-rich as MS is, and knowing their propensity and history of being cut-throat and ruthless, it wouldn't be a stretch.