Robert Scoble may leave PodTech when his contract expires in February. In this post early this morning, he writes, "I’ve been thinking a lot about my future..."
It's been 18 months since he left Microsoft for Palo Alto to join PodTech. (Beet.TV broke the news and got the root vegetable on the blog map.)
Unlike most of PodTech's products, which are "custom" or paid media coverage, the Scoble Show is an editorially independent video blog. And, its come along way from rambling interviews on giant 100+ MB files, to nicely edited Flash videos. He's done 300 clips.
His Scobleizer blog has never been part of PodTech, and although its lost some of its traction over the past 18 months, is retains enormous influence.
So, what's next, if indeed he leaves PodTech? I hope he develops and monetizes his own brand. He is the visionary in business video blogging and our industry is about to take off. He attracts a targeted audience that advertisers want to reach. I think he could do really well.
I spent time with Robert in San Francisco a couple weeks back at the NewTeeVee conference.
In this interview with him, he explains the opportunities in business video blogging. It's fairly simple: Video can be searched through Google. For niche publishers, there is a wide open field and enormous opportunity for quality video with proper metadata to be discovered and consumed. And, yes, marketers will pay very high CPM's to be associated with this sort of content.
Believe it!
You can grab the code of this clip right here.
-- Andy Plesser
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