OK, it might not be time to quit the day job, but cash is starting to flow to independent content creators through advertising splits with video sharing sites.
Revver, one of the first sites to share revenue with with content creators has paid out $1 million over the past 12 months, the Los Angeles-based company said today.
The amount of money earned or shared through online video is surely going to grow, but it’s been quite modest. Much of the payoff has been the "economy of reputation," as Wired’s Chris Anderson told me last year. I’ve reposted the video above.
Nonetheless, moolah is good and Revver is paying, which is a very postive development for our industry. Congrats to Steven Starr, Kevin Well and the Revver crew in reaching this milestone.
— Andy Plesser