OK, it might not be time to quit the day job, but cash is starting to flow to independent content creators through advertising splits with video sharing sites.
Revver, one of the first sites to share revenue with with content creators has paid out $1 million over the past 12 months, the Los Angeles-based company said today.
The amount of money earned or shared through online video is surely going to grow, but it's been quite modest. Much of the payoff has been the "economy of reputation," as Wired's Chris Anderson told me last year. I've reposted the video above.
Nonetheless, moolah is good and Revver is paying, which is a very postive development for our industry. Congrats to Steven Starr, Kevin Well and the Revver crew in reaching this milestone.
-- Andy Plesser
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A good review on Revver could be found here :
And as for my comments, yes, Revver is really on life-support, but as long as companies and ad agencies are still paying and Revver is paying, there is no need to worry. You only need to worry if Revver decides to pull the plug.
I just heard the bad news that Revver is on life support and so far, there are no takers. I joined them a little over a month ago and I can say they are fantastic... I hope they can pull through but even if they don't... they broke the seal and many other companies are now offering shared revenue models with producers.
Jon
http://woodmarvels.com - Create Unique Memories
Good for Revver, considering the plight of the producer in the this whole user-grn whirlwind. I write about some of this in my blog.
Aggregators paying content producers by sharing ad revenues, it is a good news. But imho it will benefit only to the "first part of the long tail"
I believe that "niche" contents, located "at the end of the long tail", will probably not generate enough audience to be able to pay their creators simply with ad revenue sharing schemes : at the end, for contents interesting a limited and focused audience, the consumer will have to pay for the contents, or the contents will simply disappear, by lack of motivated creators...
Good money if you can get it.