Nielsen Exec Declares: "Time Spent is a Fairer Way" to Deterimine Site Engagement

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time spent on a website ? duh.. is that the best Neilsen could come up with ? i agree with peter, in the age of tabbed browsing and iPhones, i could easily leave a page open for the whole day.. doesnt mean that i actually spend the entire day on that page.. it was hidden some where i couldnt even see it... if you want real media metrics, check out divinitymetrics.com, their solution sampels multiple platforms including youtube to provide rich demographics and metrics for online media.. way to go divinity...rest in peace Nielsen

- Drew

Scott -

is the 28,000 panelists the number of people that have the meter installed?

with video tagging do you plan to measure how much of a video is watched or just how many people click on it.

in the Nielsen/netratings "most popular newspaper sites" I have seen at reported at lostremote and other sites a figure is given for "time spent" So in April 2007 for instance the NYtimes is reported as having 12,960,000 with "time spent" 37.09. waht does the "time spent" metric signify in this case. The amount of time each of those 13m. visitors spend on the site per day, per month or....?

Great to find you here. I have been trying to find answers to these questions for weeks. Do you/nielsen have a blog where you discuss these issues? Anywhere I can go to find more details on these issues?

Peter

No problem. The meter is downloaded onto the computers of randomly recruited panelists. So we're tracking at a desktop level to determine what is in focus. I'm not sure if there are any web calls that could confirm this - perhaps an advanced javascript?

thanks for explaining that Scott - Is the meter something that has to be installed on the users machine? or is there a call websites can use to poll pages and determine whether they are visible or not?

Peter -
We have a desktop meter that can read which of the browser tabs is 'in focus'.

No matter how many browser tabs you have open, only one can be in the forefront. Otherwise, your computer wouldn't know where to direct your keyboard and mouse clicks. In the cases when another application is in focus (say Word, Outlook, an instant messenger app), we don't credit any of the sites in the browser.

Best regards,
Scott