The GooTube team is not inserting advertising into YouTube clips as post or pre-rolls. That might happen, but not quite yet. Chad Hurley has said that in-clip ads would not be appreciated by the YouTube user base. He may be right.
So, to the monetize the extraordinary traffic on YouTube, the Google folks are doing it the traditional way -- by placing banner and contextual ads around clips and channels and other indexed pages.
We discovered that those clever folks at Google are expanding their advertising offerings by selling "pop-up" ads. While searching for clips by presidential hopeful Dennis Kucinich, we came across this pop-up ad for Best Western Hotels. When the page loaded a large banner opened and Flash video player that launched a 20 second video ad that was on a continuous loop. The page with ad is above.
-- Andy Plesser
YouTube
Online Advertising,
GooTube,
Dennis Kucinich,
Chris Hurley
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It's gotten worse, I'm afraid. Apparently now people who post up vids on Youtube can include short text messages that a) cannot be closed and b) obscure the video, and can last from 10 seconds to the length of the vid itself. The worst thing about it, even more than the 'i'm serious this will make you money link to my MSN name to find out' crap hanging there, is that because they are in effect single posts and not a global ad, Youtube has no legal responsibility to police their submission and posting, beyond some brain surgeon shooting his mouth off. This will be a perfect excuse- if it hasn't already happened- for real 'intermarketers' to sneak in their two bits and get away with it.
And people wonder why I've never gotten into YT!
I find it most annoying to see those pop-up ads for products, movies and coming tv programs. Will not use any products advertised this way. Nothing like watching a movie etc. and having something pop up in my line of sight. Isn't there a better way for tv stations to adv ertise?
I find the overlay ads to be even more annoying than pop ups, as they often cover what I am trying to read and are more difficult to find the "close" button for in many cases. While I appreciate the need for websites to sell advertising, I wish that they would do so in a way that is actually beneficial to the users of their sites. Google has done great stuff with contextual advertising, and when placed tastefully in the design of a web site, I find that to be the type of advertising that I most often am lead to consider clicking on. The ads that annoy me, I don't click on whether I may be interested in the product or service being advertised or not, strictly because they've annoyed me. I don't patronize annoying businesses or people. It's really just that simple. I imagine that there must be people who do, or there wouldn't be such a proliferation of them, but I can't believe they couldn't achieve better results with better planning and less trickery.
If you bothered to read the link to Wikipedi for "pop-Up" you would realize that this is not a pop-up ad. The definition from Wikipedia is "It works when certain web sites open a new web browser window to display advertisements." This is an overlay ad, which is much less intrusive to the user. Arguably it is still annoying, but correct nomenclature is vital when making such an accusation.
That's not a pop-up ad,, but, they are using pop-ups now.