Tom Wolfe Debuts in Online Video from Conde Nast’s New Portfolio.com

Very cool to see Tom Wolfe on Beet.TV talking about hedge funds and cruising around Greenwich, Connecticut, the home of mysterious and powerful new power in global finance.

The video is one of several on Portfolio.com, the new business publication from Conde Nast.  The videos are very well done.   We are especially pleased to find that the clips are embeddable and easily pasted, as we’ve done above.  I recommend watching the Matt Cooper clips — the former Time magazine reporter is now at Portfolio who talks about his discussions with Karl Rove.

As you will see, the embedded video player has branding that appears to be outside the player.  This is clever marketing. 

We think Conde Nast’s approach to advertising is very practical.  Visitors can see the videos for free, but first must watch a "gateway" ad.  After a brief video ad finishes, the video clips can be viewed without pre-roll ads.  I think that this "gateway" approach works well.  It works well for Salon.com and for the video channel at the Wall Street Journal.

More on gateway ads next week when I publish my interview with eMarketer senior analyst David Hallerman.

MTV and Roo in Deal with College Newspapers for Video Player

We’ve been covering the integration of online video into newspaper sites.  Now, it seems, video will become more pervasive on the online pages of 500 college newspapers with this new program just announced by MTV and Roo.

– Andy Plesser

, , ,

Posted on 04/20/2007 at 4:34 PM by Andy Plesser

RECENT VIDEOS
AAA
Bollywood Streaming Worldwide via “Spuul”

BOSTON – Spuul, a Singpore-based Netflix-like movie streaming service, is aiming to build the largest legal platform for Indian film and television content, says Michael Smith, Jr., chief product officer for Spuul. Spuul targets two audiences – people who live in India and people outside of India who ...

Posted on 05/24/2013 at 6:10 PM by Katy Charles

AAA
AOL + Brightcove Player, an Upside for Publishers

AOL is seeking to syndicate video content, not just across  Web sites and portals — but into proprietary video players, the first of which is Brightcove.  The alliance allows Brightcove customers,  such as the Weather Company, to pull videos from hundreds of AOL publisher partners, into their ...

Posted on 05/23/2013 at 9:21 AM by Andy Plesser

AAA
Netflix to Deploy Local “Cache Boxes” for Streaming HD Video to the “Last Mile”

Netflix, which dominates Internet traffic in the U.S. with as much as 30 percent of bandwidth at peak hours, is shifting from its distribution from content delivery networks (CDN’s) which stream from a central point, to a multitude of “cache” boxes which will be widely distributed to ...

Posted on 05/23/2013 at 7:22 AM by Andy Plesser

AAA
Health Care Act to Drive Video Creation Around New Choices and Regulations

BOSTON – Sutter Health, a giant not-for-profit, Northern California-based network of doctors and hospitals, is using video  to communicate with the members and prospects about a range of health related topics from coverage to medical care and wellness.   With the Affordable  Care Act becoming law ...

Posted on 05/22/2013 at 10:42 PM by Katy Charles

AAA
Ustream Makes Big Move into Video Services Sector

Ustream, the widely popular live Web streaming site, has been quietly moving into a full-services, video solution provider for small customers and  big enterprises and media companies  says David Gibbons, VP for Product Marketing, in this interview with Beet.TV Some customers for the Ustream video platform ...

Posted on 05/22/2013 at 10:37 PM by Andy Plesser

AAA
YuMe To Roll Out Tools for Audience Targeting Across Screens

YuMe is gearing up to introduce an audience-targeting tool in the second half of the year to help brands reach specific segments of viewers across screens, says Ed Haslam, senior VP of marketing at online video technology platform YuMe, in an interview with Beet.TV. ”We will create segements, reveal ...

Posted on 05/22/2013 at 9:49 PM by Daisy Whitney

AAA
New Programmatic TV Buying Platform Applies Digital Practices to TV

Launched in the first quarter of 2013, AudienceXpress, an automated sales platform for selling TV audience impressions, allows advertisers to focus on particular target audiences – but automates the process. We spoke with Walt Horstman, general manager of AudienceXpress, in our New York studio. Using the ...

Posted on 05/22/2013 at 6:12 PM by Katy Charles

13-03-01-01-01.jpg
Back to the Future: How Tumblr is Reviving the Animiated GIF, David Karp Explains

MONACO -  (Published 11.11.12) The animated GIF, those quirky, short moving images introduced way back in the day by CompuServe in 1987, are making a comeback, thanks in large part to the easy conversion from video to the GIF, format explains David Karp, founder and CEO of Tumblr, in this interview with ...

Posted on 05/21/2013 at 3:00 PM by Beet.TV

AAA
Careerbuilder.com Uses Video to Unite Job Seekers and Companies

Careerbuilder.com uses video content as a tool to unite job seekers with hiring companies. Having recently begun offering video content on their mobile platform, the Chicago-based site has almost doubled their video views, says Patrick Moye, director of design, video and branding for Careerbuilder.com ...

Posted on 05/21/2013 at 2:56 PM by Katy Charles

AAA
Cars.com Planning Live Streaming with New Brightcove Solution

BOSTON – With the launch of Brightcove Video Cloud Live, Chicago-based automotive classified site Cars.com is looking to bring live video feeds to the forefront of their site in the next year, says Eric Rossi, senior producer of multimedia for Cars.com. Currently, Cars.com produces around three to ...

Posted on 05/20/2013 at 9:47 PM by Katy Charles

AAA
Wellness Video Producer Finds Bliss with Paid Model

BOSTON –  Gaiam TV,  an online video wellness producer , has is finding success using a paid subscription model. Subscribers are paying  due to the variety of highly-produced, long-form content available, says Michal Lebowitsch, product manager at Gaiam TV. After a 10-day free trial, Lebowitsch ...

Posted on 05/20/2013 at 9:32 PM by Katy Charles

AAA
Tremor’s VideoHub Unit Gets Video “Viewability” Tool Certified by MRC

Tremor Video’s VideoHub unit has gotten industry certification from the Media Ratings Council (MRC) for its viewability measurement tool, which determines the  placement of videos on Web pages, plus engagement and other metrics, the company announced today. We spoke with VideoHub general manager ...

Posted on 05/20/2013 at 9:51 AM by Andy Plesser