Monday, February 26, 2007
Google Launches Contextual Video Syndication Business with Dow Jones and Conde Nast, New York Times Reports
View a transcript of this interview
Louise Story of The New York Times has a story in today's paper about a new form of video syndication from Google.
The company has expanded its Adsense program to include video from Google content partners including Dow Jones and CondeNet.
It's a new kind of syndication model where ad revenue is shared by Google, the content developer and the site where the videos are placed. These videos aren't ads, they are bona fide content from publishers. The clips, which appear in the Adsense box, have ads inserted into the video stream.
Jeff Marcus Bullish on Contextual Video Ads
A few weeks back, we interviewed Jeff Marcus (until recently he was Sr VP of Technology of 24/7 Real Media) who had a lot to say about the success and prospects of contextual video advertising that appear on sites. I have reposted his interview on this topic.
-- Andy Plesser
Online Video
Jeff MarcusTrackback
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Yes I had heard that google is working with Dow Jones & Company, Condé Nast, Sony BMG Music Entertainment and other large content companies to syndicate their video content on other Web sites. The videos appear inside Google ad boxes on sites that are relevant to the content of the videos, and advertisements run during or after the content. Google shared the ad revenue with the video provider and with the sites that show the videos.